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Bratz

Bratz

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          MGA Entertainment's Bratz line of dolls and accessories debuted in 2001 as a hip alternative to Mattel's Barbie, and quickly became the longstanding doll brand's biggest competitor. The Bratz -- trademarks Cloe, Sasha, Jade, Yasmin, and Roxxi -- were "Girls with a Passion for Fashion." Referred to as "lifestyle fashion" dolls, they embodied a confident, edgy, and fashion-forward 21st century version of the Spice Girls' old "Girl Power" slogan. Despite some complaining from conce... Read more

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