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Before she straddled the border between electronica and pop/rock with songs like "They," Jem Griffiths began the roundabout road to songstress stardom in Cardiff, Wales, where the singer was born and raised. She later attended Sussex University, balancing her course work with an emerging interest in music. Although still enrolled at Sussex, Griffiths became a talent scout for local DJs and helped promote the city's club events; she also helped launch the electronica imprint Marine Parade while rubbing shoulders with Lo Fidelity Allstars and breakbeat techno producer Adam Freeland. After dropping her last name and moving back home, Jem began building tracks on her own, as well as fine-tuning her voice. Not content to stay in one place, Jem relocated to London with demos in hand. There, she collaborated with producer Guy Sigsworth (picking up a writing credit for the Madonna track "Nothing Fails" in the process) before landing in America and hooking up with hip-hop producer Ge-Ology and...