Rabbi Shergill's principal contribution to music lies in the use of Punjabi -- which previously had a reputation similar to that of either Bhangra or traditional folk -- to create acoustic rock-based ballads, providing a new musical perspective to this language. And with his poetic, socially relevant lyrics and an adult alternative sound, Shergill instantly connected with an urban crowd who loved him for his genuine and original approach to his songs. Shergill started his musical career by composing jingles for various ad agencies. Having struggled for around five years to rel...