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S.P.M., or South Park Mexican, AKA Carlos Coy, grew up in the Hispanic South Park neighborhood of Houston and, by his own admission, spent five years selling drugs in his teens and early twenties. In 1994, he turned to rapping, forming his own label, Dope House Records. He released his first album, Hustle Town in 1997, followed by the compilation Power Moves in 1998. Gathering many other rappers around him, he released his third album, The Third Wish to Rock the World in November 1999 and saw it sell over 100,000 copies within three months. With that success, he planned a series of further releases on Dope House and announced plans to make a semi-autobiographical film, to be called Hustle Town. ~ William Ruhlmann