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True innovators of the punk era, the Specials began the British ska revival craze, combining the highly danceable ska and rocksteady beat with punk's energy and attitude, and taking on a more focused and informed political and social stance than their predecessors and peers. The band was originally formed in Coventry, in 1977, as the Coventry Automatics and later the Special A.K.A. by songwriter/keyboardist Jerry Dammers, with Terry Hall (vocals), Lynval Golding (guitar, vocals), Neville Staples (vocals, percussion), Roddy Radiation (guitar), Sir Horace Gentleman (bass), and John Bradbury (drums). An opening slot for the Clash stirred up interest with the major labels, but Dammers instead opted to start his own 2-Tone label, named for its multiracial agenda and after the two-tone tonic suits favored by the like-minded mods of the '60s. The Dammers-designed logos, based in '60s pop art with black and white checks, gave the label an instantly identifiable look. Dammers' eye for detail ...