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With an image built on '70s glam rock costumes and big gestures, combined with catchy radio-friendly songs, the Ark had a major breakthrough in Sweden in 2000. Before that, few had heard of the band, even if it had been around since 1991, when it was formed by singer Ola Salo, guitarist Jepson, bassist Lasse "Leari" Ljungberg, and drummer Olsson. As a local band, they played small concerts and minor festivals through the '90s, and their EP Racing with the Rabbits got catastrophic reviews, if any. In 1997, the band was close to breaking up but was contacted by Robert Jelink, who had sung with the Creeps. Jelink managed to get the Ark a record deal, and with backing from Grand Recordings and the new members Martin Axén (guitar) and Sylvester Schlegel (drums), the quintet moved to Malmö. In 2000, the Ark played warm-up for Kent on a nationwide tour, and later that year released the single "Let Your Body Decide," which became a big radio hit. The next single, "It Takes a Fool to Remain San...