Buddy

A down-to-earth rapper and singer who has worked closely with Pharrell Williams and Kaytranada, Buddy was nicknamed at an early age by his sister. The tag stuck with the young Simmie Sims, who began to take music-making seriously as a middle schooler in his native Compton, California. While in his late teens, through his manager, Buddy found an admirer in Pharrell Williams, who added him to the roster of Star Trak, and subsequently that of I Am Other. Produced by Williams, the rambunctious debut single "Awesome Awesome" arrived as Buddy's proper debut single in 2011. After a l...