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Dick Estell
Songs
The Challenge of Blazing New Trails
Dick Estell
Co-Operate With Co-Op Advertising
Dick Estell
Specialty Advertising
Dick Estell
Reaching Prospects Through the Mail
Dick Estell
Signs: The Other Outdoor Advertising Medium
Dick Estell
Billboards, Buses and Benches
Dick Estell
The Lure of Television
Dick Estell
How to Buy Effective Radio
Dick Estell
How to Buy Print Advertising
Dick Estell
Why Media Planning and Buying Is so Important
Dick Estell
How to Work With Your Account Executive
Dick Estell
Keeping Your Agency On the Right Track
Dick Estell
How to Pay Your Advertising Agency
Dick Estell
Setting the Ground Rules
Dick Estell
Finding a Good Advertising Agency
Dick Estell
The in-House or Out-House Dilemma
Dick Estell
Setting an Advertising Budget
Dick Estell
Creativity: The Power to Break Through
Dick Estell
Getting Where You Want to Go
Dick Estell
Seeing the Whole Elephant
Dick Estell
Why I Wrote This Book
Dick Estell
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