The Living Legends

The Living Legends, a loose collective of MCs and DJs from the Oakland/San Francisco Bay Area, Los Angeles, Japan, and Europe, are unique for both their down-to-earth songs and approach to the music business. Following in the footsteps of California artists like Too Short who made a name selling tapes out of car trunks, the Legends also chose to stay independent from record labels. They took the street hustling mentality even further with world tours, an in-depth website, tireless self-promotion, and an organized business plan, which made their slogan "Control Destiny" ring ve...