While it's true that in its first year, when it was in hardly any homes, MTV would occasionally give late-night airplay to an unsigned band's cheesy homemade video (comic rockers Blotto were the only band to gain a deal as a result), music video has traditionally been very resistant to bands coming from outside the established channels. Even OK Go, who finally broke through with their brilliant D.I.Y. clips for their singles "A Million Ways" and "Here It Goes Again," were signed to EMI at the time. However, with the democratization of video made possible by YouTube, home compu...