(NEWSER) – The fast-paced world of social media wasn't quite so speedy at the Mitt Romney presidential campaign.
Sure, tweets may only be 140 characters at most, but they required the approval of 22 different people "towards the end of the campaign," a digital media campaign staffer says in a new study. "Whether it was a tweet, Facebook post, blog post, photo—anything you could imagine—it had to be sent around to everyone," Caitlin Checkett told journalism professor Daniel Kreiss, as Politico reports. The campaign's digital director calls them "the best tweets ever written by 17 people," Vox reports.
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