U2's new album Songs of Innocence isn't eligible to make an impact on the charts yet, but Apple says it's still doing pretty well. The tech company released a statement Monday revealing that the rockers' Apple-exclusive free album has been accessed by 33 million iTunes account holders.
Senior Vice President Eddy Cue called the number record-breaking, but he didn't go into any further detail.
U2 surprised the world last week by teaming up with Apple to put Songs of Innocence in all 500 million iTunes accounts around the world. But because of the giveaway release, Billboard says the album won't be included on the Billboard 200 or earn any Grammy Award nominations until it's released commercially. That's set to happen October 14th, giving Apple a five-week exclusive that reportedly cost the company $100 million.