If you follow Steve Angello on Twitter, lately you may have noticed that he's been tweeting the hastag #catchsteveangello, and that he's "one the run."
Still on the run ! catchsteveangello.com— Steve Angello (@SteveAngello) February 21, 2013
What's it all about? MTV and Steve have come together for a social media campaign, supporting the network's newest show "Catfish." The show is inspired by the 2010 movie, and delves into the world of online relationships.
In the social media campaign, fans have the chance to find Steve Angello's "catfish" profile, by visiting www.catchsteveangello.com. One the site they can answer questions about the Swedish DJ/producer, and about the TV show for clues. The person who finally catches Steve will get to meet him in person at an event in Miami.
Although Steve is not part of the show in any way, he is happy to be a part of the campaign. He says, “When MTV approached me about the concept for a “Catfish: the TV-show” themed campaign, I was immediately on board. I’m really enamored with the power of the online world and social media. Everyone knows how difficult relationships can be, and how it’s possible to hide behind a fake profile online, so I’m intrigued to see how the campaign will play out.”
Not to mention who finally catches him! He may be tough to get a hold of travelling across the world on his "One Last Tour" with Swedish House Mafia, but can you catch Steve Angello? #catchsteveangello
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