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(NEWSER) – Lying your tushy off on social networks may impress your friends, but research suggests that it can also create false memories and disconnect us from our true self, the Telegraph reports. "Being competitive and wanting to put our best face forward—seeking support or empathy from our peers—is entirely understandable," says psychologist Richard Sherry, who helped found the Society for Neuropsychoanalysis.

But "the dark side" of such conformity is that online fibbers may become "deeply" lost and forget their actual experience, he says. A new survey by Pencourage doesn't disagree: It finds that 10% of respondents, and 16% of those age 18 to 24, had their recollections distorted after writing about them, the Daily Mail reports.

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