(NEWSER) – Amid talk of a comeback, Jeb Bush's campaign has abruptly changed strategy—and some staffers at its Miami headquarters have had to go shopping for winter clothes.

The Des Moines Register reports that the Bush campaign has canceled $3 million in TV ads in Iowa and South Carolina and is using the money to send dozens of staffers to those states and to New Hampshire and Nevada to contact voters directly. Sources tell Politico that campaign manager Danny Diaz told dozens of campaign workers in Florida that "damn near everybody"—including himself—would soon be leaving for early-voting states.

Bush was at a campaign event in South Carolina on Wednesday night, and CNN reports that he downplayed the strategy change

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