(NEWSER) – Jeb Bush has abandoned his trademark for "Jeb!," Mother Jones reports. Perhaps it was getting harder to muster the enthusiasm necessary for an exclamation point when your polling numbers suggest something closer to Jeb? or Jeb¯\_( ? )_/¯. According to the Washington Post, Bush is currently sitting around seventh in the Republican presidential field. 

Mother Jones reports Bush's BHAG LLC—it stands for Big Hairy Audacious Goal—filed an application with the US Patent and Trademark Office to use Jeb! on "leather key chains, stadium cushions, stemware, stuffed toys, hair bands, and other cool stuff" last January.

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