(NEWSER) – The Kellogg Company says producing quality food is "of the utmost importance"—a sentiment apparently ignored by the guy who urinated on a conveyor belt at one of its plants.

A video of the act filmed by the man himself posted Friday to a viral video site has prompted a criminal investigation by the FDA, WREG reports. In a statement, a "shocked and deeply disappointed" Kellogg says that it determined the incident occurred in 2014 at its plant in Memphis, Tenn. Potentially affected products (now long expired) include Rice Krispies Treats, Rice Krispies Treats cereal, and puffed rice cake products.

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