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(NEWSER) – A South Korean activist said today that he will launch balloons carrying DVDs of The Interview toward North Korea to try to break down a personality cult built around dictator Kim Jong Un. Activist Park Sang-hak said he will start dropping 100,000 DVDs and USBs with the movie as early as late January.

Park, a North Korean defector, said he's partnering with the US-based nonprofit Human Rights Foundation, which is financing the making of the DVDs and USB memory sticks of the movie with Korean subtitles. Park said foundation officials plan to visit South Korea around Jan. 20 to hand over the DVDs and USBs, and that he and the officials will then try to float the first batch of the balloons if weather conditions allow.

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