(NEWSER) – Staring at a billboard while stuck in traffic? Well there's a good chance one day soon that billboard will be staring back at you. Quartz reports advertising company M&C Saatchi was testing out what it calls "the world's first-ever artificially intelligent poster campaign" in London over the summer. Basically, the company created digital billboards with cameras attached to monitor the faces of passersby, according to CityMetric.
The billboards—for fake coffee company Bahio—change images, slogans, and more based on whether viewers appear happy or sad. It can monitor up to 12 people at a time. “It’s the first time a poster has been let loose to entirely write itself based on what works," M&C Saatchi executive Dave Cox tells the Guardian.
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