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(NEWSER) – "But not only am I the owner of 10% of Weight Watchers, I'm also a client." That's the upshot of Monday's big news from Oprah Winfrey, who has paid $43.2 million for a 10% stake in the company.

It's part of a five-year deal that sees Winfrey—who USA Today describes as having had "a positive personal experience with the company's weight-loss program"—giving the company the right to use her name, image, and endorsement for the company and its programs and products and services (subject to her approval), reports the AP. A press release categorizes her involvement as being in three categories: Member, board member and adviser, and owner. In terms of the first, it states "Winfrey has joined the program and will candidly share her experiences and perspective along the way."

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