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Looks like Justin Beiber is making his holidays a lot brighter ... literally. The singer took his hair from dark blonde to platinum blonde!

Biebs was spotted in Los Angeles, hiding behind a hat which only covered his face. His new platinum locks were very visible. We see you, Justin! 

Justin hasn't documented his new 'do on social media yet, but THIS image has been floating around the internet:

It's hard to say what inspired Biebs to go lighter, but he did reveal recently that he used to dye his hair platinum every summer as a kid. On Instagram a few weeks ago, he posted a throwback photo of him at a soccer game as a kid and said in the caption, "I thought I was eminem died [dyed] my hair blonde every summer."

What do YOU think of Justin's platinum look? Comment below!

Throwback with me and @ryanbutler lol I thought I was eminem died my hair blonde every summer

Una foto publicada por Justin Bieber (@justinbieber) el

Photo: FameFly.net