(Yahoo!) Anyone who tuned into the Vikings' press conference announcing their decision to reinstate Adrian Peterson, despite his indictment for allegedly hitting his 4-year-old son repeatedly with a switch, might have noticed that the Radisson hotel logo appeared on the banner that acted as a backdrop. It was hard to miss, considering it appeared all over the banner behind general manager Rick Spielman and coach Mike Zimmeras they spoke about deciding to let Peterson's case unfold in the legal system while he plays.
Radisson must not have liked that look too much, because on Monday evening it announced it is suspending its sponsorship of the Vikings.
The Radisson hotel chain announced on its website and Twitter that it is suspending its limited sponsorship with the Vikings. The Radisson brand of hotels is operated by the Carlson Hotel Group, which is headquartered in Minneapolis.
Here is Radisson's statement:
"Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children. We are closely following the situation and effective immediately, Radisson is suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances."
Fans are well versed enough these days to know that the one thing that can actually move teams and leagues to action is sponsors deciding they might stop writing checks to them. Look at what happened to the NBA's Clippers earlier this year.
The NFL hasn't yet shown any signs that it will take any action in the Peterson case. The Vikings said Monday that they plan to let the case play out legally, when explaining how they could reinstate Peterson. But as we know, if more sponsors start to take action, things might start to be reevaluated.
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