On Wednesday (January 13), global information provider The NPD Group released a new study that "identifies the brand preferences of fans to help marketers identify the celebrities with which brand users are most likely to engage."
Based off the report, Rihanna's index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as your standard A-list celebrity. Impressive, right? Beyoncé trails Rih at the number two position ahead of folks like Ne-Yo, Usher and Wiz Khalifa.
Still, you didn't need stats to know just how much power Rihanna holds. From her never-ending line of fragrances to her endorsements with Nivea, Budweiser and Emporio Armani, it's clear that this pop star is one hell of a moneymaker.
Check out The NPD Group's entire list right here.
Photo: Getty Images