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Ringo Starr is taking on a new pitchman role. Billboard.com says the former Beatle has inked a deal to star in the upcoming ad campaign for Skechers. He'll promote the company's "Relaxed Fit" shoe line in ads that will begin rolling out in the spring. 

Skechers President Michael Greenberg says the company is "incredibly excited to be working with such an amazing, world-renowned artist," and calls the rock legend "a style icon."  He adds that Ringo "possesses the charm, cool charisma and instant global recognition" that will heighten awareness of the shoe world wide, and is "the perfect ambassador" for the product. 

Other celebrities that have been featured in Skechers' "Relaxed Fit" ads include sports stars Joe Montana, Joe Namath, and Pete Rose. 

Photo: Getty Images