OK Go have done it once again. On Thursday morning (February 11), the world's most-coordinated foursome unleashed a brand-new visual treat from 2014's Hungry Ghosts, setting the bar for their catalogue one step higher.
"Upside Down & Inside Out" was a collaborative team-up with S7 Airlines and features the band performing the most gravity-defying routine inside of a II-76 MDK plane. With two stewardess (or shall we say, trained aerial acrobats) by their side, the band roam, spin and twist their way inside of a plane in zero gravity and with loads of colorful props. It directed by Kulash and his sister Trish Sie.
"It was nearly a decade ago that the world started buzzing about commercial space travel and exploration," frontman Damian Kulash, Jr. said in a press release. "It dawned on me that soon enough people will be making art in space. So for years, we've been looking for the opportunity to make a weightless video. I mean, what could be more thrilling that astronaut training?"
It all gives a whole new meaning to the line in the song: "Gravity's just a habit that you're really sure you can't break."
Watch OK Go's "Upside Down & Inside Out" music video below!