The talented will.i.am is blurring the lines between technology and fashion. The Black Eyed Peas rapper unveiled a new smartwatch called the "I Am Puls" at the Dreamforce convention in San Francisco Wednesday night.
According to Fashionista.com, the watch is part of a collaboration with AT&T that will also include high tech backpacks, jackets, shoes and glasses.
This isn't the first time this backpack has seen the light of day. While at September's iHeartRadio Music Festival in Las Vegas, will.i.am rocked it the whole time .. even on stage!
The "I Am Puls" allows users to make calls independently of their phones. It will also allow people to send messages, as well as listen to music and view photos.
Will says the watch was designed to look fashionable and wasn't created from the view of Silicon Valley.
The "I Am Puls" is set to arrive around the holidays. At that time, Will is also planning to roll out his high tech jacket, which will be able to charge devices.
Check will.i.am out DJing from his watch!
Photo: Getty Images