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Episodes

  • #Squadcast 70 : Marty Weintraub. Psychographic Content Marketing IS The "New Dis

    Jul 28, 2014 | 33 min
    We’ve all heard the claims – SEO is dead, now Facebook and Twitter are hungry for their slice of display marketing budgets have us seeing organic-looking social feed page promotion ad units. You have to pay to play…and pay handsomely just to get users to see your content. Site visits are way down and we aren’t seeing enough conversions. What’s a marketer to do? Marty Weintraub – with the integrated social, search, display and PR online marketing agency aimClear® is on the showgram today to talk about how Psychographic Content Marketing IS The “New” Display BTW > (If you'd like to get on the "Super Secret Pychographic Social Distribution Weekly Tip Sheet" list Marty spoke of in the podcast, D...
  • #Squadcast 69 : Tom Webster on Social Media, Buyer Personas, Radio and Music

    Jun 16, 2014 | 37 min
    We've gotta assume If you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff. One of the leading companies that rises to the top of any research discussion is Edison Research (you may know them best as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries. Tom Webster, Vice President of Strategy and Marketing with Edison Research joins the showgram today. He’s a specialist in consumer behavior, and with nearly 20 years telling stories with numbers and trying to gain insights from dat...
  • #Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey

    May 6, 2014 | 31 min
    Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Charlotte at Central Piedmont Community College. Included in the plethora of super smart peeps that graced the stage - one of the audiences’ favorites was Mathew Sweezey aka Ms Weezey (we'll get back to that in a minute). Mathew Sweezey, Author of "Marketing Automation for Dummies"[/caption] If you’re a bit confused on the topic and don’t know where t...
  • #Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey

    May 6, 2014 | 31 min
    Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Charlotte at Central Piedmont Community College. Included in the plethora of super smart peeps that graced the stage - one of the audiences’ favorites was Mathew Sweezey aka Ms Weezey (we'll get back to that in a minute). Mathew Sweezey, Author of "Marketing Automation for Dummies"[/caption] If you’re a bit confused on the topic and don’t know where t...
  • Squadcast 67: Audience Marketing

    May 5, 2014 | 37 min
    You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content to an empty room. Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Imag...
  • Big Data. Threat or Opportunity

    May 5, 2014 | 29 min
    Big Data… you've no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers. And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more. Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sent...
  • Squadcast65: "Earn it. Don't Buy It."

    May 5, 2014 | 26 min
    Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down. If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it." joins the showgram today to provide his unique insight into the changing social media marketing landscape. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomat...
  • #Squadcast 67 : Audience: Marketing in the Age of Subscribers, Fans and Follower

    Apr 22, 2014 | 37 min
    You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content to an empty room. Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Imag...
  • #Squadcast 67 : Audience: Marketing in the Age of Subscribers, Fans and Follower

    Apr 22, 2014 | 37 min
    You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they're broadcasting content to an empty room. Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers We also had a special impromptu guest from Johnson & Whales University sit in...Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Imag...
  • #Squadcast 66 : Big Data. PR's Biggest Threat or Opportunity? #prsa

    Apr 7, 2014 | 29 min
    Big Data… you've no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers. And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more. Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sent...
  • #Squadcast 66 : Big Data. PR's Biggest Threat or Opportunity? #prsa

    Apr 7, 2014 | 29 min
    Big Data… you've no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers. And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity. Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more. Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sent...
  • #Squadcast 65 : "Earn it. Don't Buy it." author Jim Tobin talks Social Media Mar

    Mar 25, 2014 | 26 min
    Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down. If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it." joins the showgram today to provide his unique insight into the changing social media marketing landscape. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomat...
  • #Squadcast 65 : "Earn it. Don't Buy it." author Jim Tobin talks Social Media Mar

    Mar 25, 2014 | 26 min
    Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down. If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it." joins the showgram today to provide his unique insight into the changing social media marketing landscape. Plus, Brandon’s latest cool tech tools on the way… Off the cuff. Always on target. This is The Marketing Squadcast. **** RSS: http://feeds.feedburner.com/MarketingSquadcast iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2 PODOMATIC: http://marketingsquadcast.podomat...
  • #Squadcast 64 : B2B Rising Preview with Chad Hartman #BMAclt #promocode

    Mar 11, 2014 | 29 min
    The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals. This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.The line up includes a host of leading B2B corporate marketing executives and thought leaders - covering marketing, technology, content, and creative - Chad Hartman, Director of Marketing at Tropical Foods is on the Board of Directors for the Charlotte chapter of BMA and he joins us on the show today to give us a sneak peek of the co...
  • #Squadcast 64 : B2B Rising Preview with Chad Hartman #BMAclt #promocode

    Mar 11, 2014 | 29 min
    The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals. This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.The line up includes a host of leading B2B corporate marketing executives and thought leaders - covering marketing, technology, content, and creative - Chad Hartman, Director of Marketing at Tropical Foods is on the Board of Directors for the Charlotte chapter of BMA and he joins us on the show today to give us a sneak peek of the co...
  • #Squadcast 63 : Olivier Blanchard live in-studio. Talks Social Media ROI, and Cu

    Feb 25, 2014 | 55 min
    After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI. Daily we’re bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are peddling. One of the first out of the gate to point out you may be doing this all wrong, and THIS is the way you might want to approach it so the C-suite will be happy was Olivier Blanchard and his book Social Media ROI. It came out in 2011 its methodologies still hold true today. Olivier joins the showgram live in the studio. Plus, Brandon’s latest cool tech tools on the way... Off the cuff. Always o...
  • #Squadcast 62 : Eric Boggs' talks sales, marketing and Revboss

    Jan 21, 2014 | 24 min
    You’d think after all this time, sales and marketing alignment wouldn’t still be a topic, but it is because when the goal is revenue, it’s constantly under scrutiny and refinement…as it should be because numbers don’t lie. But what causes things to go askew? Is it the team, the processes and programs, or it the latest fandangled software your company invested in? Maybe all of it? Eric Boggs joins the showgram today. He’s behind the Customer Acquisition Agency startup RevBoss - helping companies discover what they don’t know to create repeatable, scalable revenue. …plus Brandon's latest Cool Tech Tools on the way. Off the cuff. Always on target. You’re listening to the Marketing Squadcast. **...
  • #Squadcast 61 : DJ Waldow talks Marketing Automation

    Dec 23, 2013 | 46 min
    Online marketing channels have of course boomed over the past two decades. First came crude web pages, bulleting boards and chat rooms..then came email marketing, digital marketing, SEO, social media marketing and mobile marketing...so many disciplines and tool sets that it's enough to make your head spin. But wait...there's more! Just when you thought you had it all down pat, there's another new sheriff in town known as Marketing Automation. It's a huge, growing part of the marketing world. In this episode, we're all about the ins and outs of marketing automation with author, podcaster and digital marketing pro DJ Waldow, who recently joined Marketo as their Digital Marketing Evangelist Plu...
  • #Squadcast 57 : Creative, Technology, and Clients! Oh My! Laurie Smithwick LEAPs

    Oct 29, 2013 | 53 min
    The creative and agency industry is wrought full of interesting characters, artists, freelancers, anglers and carnies - trying to express themselves, massage their ego, or rub two nickels together. Trying to do business with them (and us) can often be a challenge. Laurie Smithwick of Leap Design - one of Charlotte’s leading creative houses joins the showgram for some round table fodder about how the Creative model, technology, and clients have changed over the years and what’s the same. This plus Brandon's latest Cool Tech Tools... Off the cuff. Always on target. This is the Marketing Squadcast. **** [SHOW SPONSOR] See why companies like Home Depot and American Express are satisfied customer...
  • #Squadcast 47 : Is Your Marketing Legal? Attorney Ron Coleman talks Copyright in

    May 20, 2013 | 33 min
    Are your marketing efforts breaking the law? Or is someone else out there infringing on your company's intellectual property in cyberspace? Maybe you’re just blissfully ignorant of all this stuff - just hoping you won't get served with a cease-and-desist in the near future. Ron Coleman is our special guest on the program. He's one of the most Internet-savvy attorneys in the country, and partner with the law firm Goetz Fitzpatrick LLP in New York. He specializes in commercial law, focusing on trademark and copyright issues as well as litigation. Plus, we got Brandon’s Cool Tech Tools... Off the cuff, Always on target -this is the Marketing Squadcast.
  • #SquadCast 32 : Picaboo’s use of Pinterest, Invasion of the Twitter Bots, and th

    Aug 21, 2012 | 64 min
    Becca Bernstein – Picaboo Social Media Marketing Manager, and Pinterest aficionado stops by to give you the latest and greatest on how to make Pinterest ROCK! Nathan gets on another soap box (imagine that), and reveals how to increase your Twitter follower numbers with 80% crap accounts while boosting your Klout score. (ooooh aahhhh) Brandon reveals how Podcasting is an often overlooked medium for delivering quality content for your business.