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Marketing Squadcast

Marketing Squadcast

  • Marketing Squadcast
  • Off the cuff. Always on target. @NathanRichie, @BrandonUttley and guests. The latest marketing news,...

Episodes

#Squadcast 70 : Marty Weintraub. Psychographic Content Marketing IS The "New Dis

We’ve all heard the claims – SEO is dead, now Facebook and Twitter are hungry for their slice of display marketing budgets have us seeing organic-looking social feed page promotion ad units. You have to pay to play…and pay handsomely just to get users to see your content. Site visits are way down and we aren’t seeing enough conversions. What’s a m...

July 28, 2014 | 32 min

#Squadcast 69 : Tom Webster on Social Media, Buyer Personas, Radio and Music

We've gotta assume If you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff. One of the leading companies that rises to the top of any research discussion is Edison Research (you may know them b...

June 16, 2014 | 36 min

#Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey

Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Ch...

May 6, 2014 | 30 min

#Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey

Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation. Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas "B2B Rising Regional Conference in Uptown Ch...

May 6, 2014 | 30 min

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