|Increasing Your Website Conversion with Amy Africa|
Increasing Your Website Conversion as Tim speaks with mobile retailing and ecommerce expert Amy Africa, the CEO of Eight by Eight. Amy has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years
November 17, 2014 | 31 min
|The ROI of Content and Social Media|
Tim Ash speaks with Overdrive Interactives Harry Gold about selling the thought leadership content - not your own services, the ROI of social media, and scuba-diving for lobsters by hand off the coast of New England...
November 3, 2014 | 32 min
|Email Pitfalls and Best Practices with Craig Swerdloff|
Email pitfalls and best practices - Tim Ash speaks with LeadSpend CEO Craig Swerdloff about the latest privacy and anti-spam laws, keeping your email list clean, and running marthathon distances in NYC after Hurricane Sandy.
October 20, 2014 | 33 min
|The Power of User Research with Alfonso de la Nuez|
Tim Ash speaks with UserZooms co-founder about the power of user testing and usability research. Learn how to do unmoderated remote testing to get insights about your audience, benchmark the performance of key tasks on your site, and validate ideas for improving the customer experience on your website. Also find out how Alfonso's Hoop Dream propell...
October 6, 2014 | 34 min