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Episodes

  • Business-to-Business Conversion with Anita Perez

    Sep 8, 2014 | 34 min
    Business-to-business conversion with Anita Perez - Tim Ash talks to TopSpots VP of Operations about how to help specialized B2B clients convert. The interview spans content marketing, micro-conversions, and optimizing your call responses. Also some tips on how far apart to space out your kids... dont miss it!
  • Testing, Testing, Testing with Kyle Rush

    Aug 11, 2014 | 34 min
    Tim talks to the Head of Optimization at Optimizely about how long you should run your tests, how to create a testing culture, when you should redesign your site instead, as well as the number of outfits a stylish Maltese dog needs in New York City... dont miss it!
  • Testing and Website Redesigns with Kevin Eichelberger

    Jul 28, 2014 | 36 min
    Tim speaks with the CEO of Blue Acorn about the role of testing and optimization in the context of website redesigns. Also, find out why being a long-suffering sports fan can eventually have a payoff.
  • Creating Offers That Convert wth Jeremy Schoemaker

    Jul 14, 2014 | 34 min
    Creating Offers That Convert wth Jeremy Schoemaker - Tim Ash speaks with ShoeMoney founder about building a business from the ground up, and persuading people to act online. Key priciniples for building and engaging with your audience are discussed, as is lunching with Hulk Hogan - don't miss this entertaining and fast-paced episode.
  • Designing for People in a Multi-Device World with Richard Banfield

    Jun 17, 2014 | 36 min
    The CEO of digital experience design firm Fresh Tilled Soil speaks about the reality of designing for multiple devices, the future of embedded and wearable technology, having to work for a living on a tropical island, and why most responsive websites are actually infinitely scrolling pieces of crap.
  • How Not To Do CRO With Christina Inge

    Jun 10, 2014 | 39 min
    Tim speaks with experienced digital Marketer Christina Inge about the pitfalls of getting CRO programs off the ground. Addressing the needs of all stakeolders and considering the political dynamics within the company take center stage - along with Christina's ability to swear in five languages...
  • User Research for Higher Conversion with Pamela Pavliscak

    Jun 2, 2014 | 31 min
    Tim talks with Pamela Pavliscak, the founder of Change Sciences, about competitive research, user testing and observations, and her change of career plans after thinking about spying on the Russians... don't miss it! Related articles across the web The Intersection of Technology and Marketing with Kate O'Neill Modern Content Management Systems with Oli Gardner Merging Direct Response Copywriting with SEO with Heather Lloyd Martin Importance of Web Analytics with Jim Sterne Performance-based Online Marketing with David Szetela
  • The Power of Simplicity with Ben Hunt

    May 26, 2014 | 35 min
    Tim Ash speaks to the author of Convert! about making every pixel count and getting rid of the clutter. The conversation spans zen-like simplicity, personalizing for each visitor, to geocaching treasure hunts. Related articles across the web The Intersection of Technology and Marketing with Kate O'Neill Modern Content Management Systems with Oli Gardner Merging Direct Response Copywriting with SEO with Heather Lloyd Martin Brain Types & Personas with Bryan Eisenberg Performance-based Online Marketing with David Szetela
  • Testing the Mobile User Experience with Michael Mace

    May 12, 2014 | 14 min
    Testing the Mobile Experience as Tim speaks with Michael Mace, mobile strategist at UserTesting.com. The former Apple and Palm executive discusses the needs for Accessibility, context-sensitivity and searchability to optimize the mobile user experience. We also learn about his Lost in Space experience. Related articles across the web The Intersection of Technology and Marketing with Kate O'Neill Modern Content Management Systems with Oli Gardner Conversion Killers with Ben Jesson and Dr. Karl Blanks Importance of Web Analytics with Jim Sterne Performance-based Online Marketing with David Szetela Testing Programs in Enterprise Companies with Brooks Bell and Gregory Ng Local Search and Convers...
  • Payment Optimization with Rey Pasinli

    Mar 17, 2014 | 34 min
    Payment Optimization with Rey Pasinli as Tim talks to the executive director of Total-apps.com about the state of the payment processing industry and the latest innovations he thinks can boost checkout conversions. Find out also about Reys high flying ways and where he got his nickname Fingers. Related articles across the web Animated Characters for Conversion with Jake Levant Site Speedup and Easy Device-Level Customization with Ari Weil Predicting the Conversion Impact of Site Content with Aaron Maass Content Marketing and Social Conversions with Kipp Bodnar Importance of Web Analytics with Jim Sterne Engineered by Total-Apps, MojoPay Is the New PayPal Alternative for Merchant Processing R...
  • Animated Characters for Conversion with Jake Levant

    Mar 10, 2014 | 33 min
    Animated Characters for Conversion with Jake Levant as he discusses adding animated conversion helpers to your landing page. Find out what aspects of character appearance, script, and presentation result in the best performance. Also learn how Jake went from the nerdy object of ridicule to a tough head-kicking martial artist - dont miss it.
  • Paywall Optimization with David Torchiano

    Mar 3, 2014 | 31 min
    Talking Paywall Optimization as Tim talks with New York Times Director of Optimizaiton David Torchiano about getting people to pay for premium content, prioritizing landing page tests, and where to get the best sushi in the US Related articles across the web The New York Times paywall overtakes digital ads Paywalls justifiable
  • Paywall Optimization with David Torchiano

    Mar 3, 2014 | 31 min
    Talking Paywall Optimization as Tim talks with New York Times Director of Optimizaiton David Torchiano about getting people to pay for premium content, prioritizing landing page tests, and where to get the best sushi in the US Related articles across the web The New York Times paywall overtakes digital ads Paywalls justifiable
  • Site Speedup and Easy Device-Level Customization with Ari Weil

    Feb 17, 2014 | 16 min
    Site speedup and easy device-level customization with Ari Weil - Tim chats with Yotta's Director of Product about how improving site performance and customizing the user experience for different devices (without I.T. support) can quickly improve conversion. Find out about Ari's 101 skydiving jumps as well.
  • Site Speedup and Easy Device-Level Customization with Ari Weil

    Feb 17, 2014 | 16 min
    Site speedup and easy device-level customization with Ari Weil - Tim chats with Yotta's Director of Product about how improving site performance and customizing the user experience for different devices (without I.T. support) can quickly improve conversion. Find out about Ari's 101 skydiving jumps as well.
  • Testing Screwups and Igloo Building with Joel Harvey

    Feb 3, 2014 | 1 min
    Testing Screwups and Igloo Building with Joel Harvey as Tim talks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter camping.
  • Testing Screwups and Igloo Building with Joel Harvey

    Feb 3, 2014 | 1 min
    Testing Screwups and Igloo Building with Joel Harvey as Tim talks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter camping.
  • Real-time Website Personalization with Karl Wirth

    Jan 21, 2014 | 35 min
    Real-time Website Personalization with Karl Wirth as Tim talks to Evergages CEO about how to skyrocket conversions by personalizing your web experiences based on your visitors behavior. Also find out how Karls lifestyle has resulted in six concussions... - don't miss this great segment! Related articles across the web Evergage Data Reveals the Age of Real-Time Web Personalization is Here; Average Client Sees 10-300% Lift in Conversions by Delivering Tailored Content
  • Real-time Website Personalization with Karl Wirth

    Jan 21, 2014 | 35 min
    Real-time Website Personalization with Karl Wirth as Tim talks to Evergages CEO about how to skyrocket conversions by personalizing your web experiences based on your visitors behavior. Also find out how Karls lifestyle has resulted in six concussions... - don't miss this great segment! Related articles across the web Evergage Data Reveals the Age of Real-Time Web Personalization is Here; Average Client Sees 10-300% Lift in Conversions by Delivering Tailored Content
  • Quantity Versus Quality in Software Downloads with Joel Kleinman

    Jan 6, 2014 | 35 min
    Quantity versus quality in software downloads with Joel Kleinman as Tim Ash chats with the Ask Networks Director of Yield Optimization about getting people to download (and actively use) software. Find out about what themes work in high-volume testing environments.
  • Quantity Versus Quality in Software Downloads with Joel Kleinman

    Jan 6, 2014 | 35 min
    Quantity versus quality in software downloads with Joel Kleinman as Tim Ash chats with the Ask Networks Director of Yield Optimization about getting people to download (and actively use) software. Find out about what themes work in high-volume testing environments.
  • Content, Content, and Funeral Homes With Joe Pulizzi

    Nov 25, 2013 | 36 min
    Content, Content, and Funeral Homes as Content Marketing Institute founder Joe Pulizzi has a fast-paced conversation with Tim Ash about the importance of the right content strategy, as well as his first funeral home body pickup... not to be missed.
  • Social Media for Conversion with Jay Berkowitz

    Nov 12, 2013 | 36 min
    Social Media for Conversion with Jay Berkowitz as Tim chats with the founder of Ten Golden Rules about measurable social media and how to get your Facebook campaigns to pay off. Also learn about Jay's women's shoe fetish... all in good fun!
  • The Culture of Conversion with Joe Doveton

    Oct 28, 2013 | 35 min
    Talking The Culture of Conversion with Joe Doveton - GlobalMaxers head of client services chats about cultural difference, language nuances, and uneven technology adoption around the world.
  • The Power of Words with Jeff Sexton

    Oct 24, 2013 | 36 min
    Tim Ash chats with Wizard of Ads Jeff Sexton about time tested techniques that make your content marketing and calls to action effective.