|The ROI of Content and Social Media|
Tim Ash speaks with Overdrive Interactives Harry Gold about selling the thought leadership content - not your own services, the ROI of social media, and scuba-diving for lobsters by hand off the coast of New England...
November 3, 2014 | 32 min
|Email Pitfalls and Best Practices with Craig Swerdloff|
Email pitfalls and best practices - Tim Ash speaks with LeadSpend CEO Craig Swerdloff about the latest privacy and anti-spam laws, keeping your email list clean, and running marthathon distances in NYC after Hurricane Sandy.
October 20, 2014 | 33 min
|The Power of User Research with Alfonso de la Nuez|
Tim Ash speaks with UserZooms co-founder about the power of user testing and usability research. Learn how to do unmoderated remote testing to get insights about your audience, benchmark the performance of key tasks on your site, and validate ideas for improving the customer experience on your website. Also find out how Alfonso's Hoop Dream propell...
October 6, 2014 | 34 min
|Site Search Micro-Conversions with Jordi Torras|
Tim talks to the Inbenta CEO about how to help people find the right products in large online catalogs. The search-to-cart ratio is very important to the success of many online businesses. Learn about this important topic (as well as blues guitar) on this informative episode.
September 22, 2014 | 33 min