or

Episodes

  • Retargeting and Remarketing Lists for Search Ads (RLSA)

    Sep 8, 2014 | 33 min
    Talking Retargeting and Remarketing Lists for Search Ads (RLSA) as Brad speaks with Alistair Dent, the Director of Paid Media at Periscopix and Rebekah Schelfhout, the Group Head of Search at Periscopix.
  • Growing The Paid Search Community and Engaging Influencers

    Aug 18, 2014 | 41 min
    Growing The Paid Search Community and Engaging Influencers as Brad continues his conversation with Matthew Umbro, the Founder of PPCChat. Matthew discusses how he has worked to bring the paid search community together and how those same people helped him in his cause.
  • Social Networking with the Paid Search Industry Examined

    Aug 4, 2014 | 39 min
    Social Networking with the Paid Search Industry is examined with Matthew Umbro, the Founder of PPCChat. PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers across the world.
  • Bing Rollout of Bid Modifiers: How to Plan For The Rollout

    Jul 7, 2014 | 2 min
    Recently Bing announced they are going to roll out bid modifiers for devices such as AdWords hash removal devices. With this compatibility with AdWords enhanced campaigns, will enable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting. Brad discusses the changes with returning guest, gyro Search Supervisor Melissa Mackey.
  • How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mi

    Jun 2, 2014 | 30 min
    How You Should Be Doing Competitve Analysis and Competitive Intellgience as Mike Colella, founder of Adbeat, who talks to Brad about using competitive intelligence in advertising as an advantage for your startup or internet business.
  • Getting Strategic With You, The Client and The Search Engine

    May 5, 2014 | 38 min
    Getting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation with Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords.
  • Entertaining and Educational PPC Stories with Matt Van Wagner

    Apr 8, 2014 | 35 min
    Brad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They discuss cause marketing, how to make a profit and yet still do good for the world, dealing with feature creep and scope issues, how to fire a client and still end up on good terms and more.
  • More Retargeting and Remarketing for ROI

    Mar 3, 2014 | 40 min
    More Retargeting and Remarketing for ROI as Ox Optimal founder Rob Sieracki and analyst Nick Morgan are back discussing ways of using remarketing to get a return on your overall investment from your spend.
  • Retargeting and Remarketing for ROI Part 1

    Feb 3, 2014 | 34 min
    Retargeting and Remarketing for ROI as Ox Optimal founder Rob Sieracki and analyst Nick Morgan discuss ways of using remarketing to get a return on your overall investment from your spend.
  • Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys

    Jan 6, 2014 | 44 min
    Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys, Former Google Adwords Evangelist, Founder of Top Tier Marketing and Optmyzr. Fred helps clarify the changes and give some solid advice on working with quality score.
  • Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa Raeh

    Dec 2, 2013 | 37 min
    Mobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and principal strategist at Big Click Co. Lisa Raehsler.
  • Google AdWords Flexible Bid Strategies with John Lee

    Nov 4, 2013 | 38 min
    Talking AdWords Flexible Bid Strategies as Brad digs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google with John Lee (Managing Director at Clix Marketing). They discuss these various options, pitfalls, and advantages.
  • Google AdWords Flexible Bid Strategies with John Lee

    Nov 4, 2013 | 38 min
    Talking AdWords Flexible Bid Strategies as Brad digs deep into the best practices on flexible bidding as well as overall thoughts on managing bids with Google with John Lee (Managing Director at Clix Marketing). They discuss these various options, pitfalls, and advantages.
  • Adapting to the Overhaul of Google Adwords Enhanced Campaigns

    Oct 7, 2013 | 37 min
    Adapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.
  • Adapting to the Overhaul of Google Adwords Enhanced Campaigns

    Oct 7, 2013 | 37 min
    Adapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.
  • All About AdWords Quality Score with Fred Vallaeys

    Sep 3, 2013 | 35 min
    Quality Score is one of a PPC marketers favorite, and most confusing, conversations. While this number is highly important, determining how to diagnose your quality scores and improve them can be quite frustrating. Brad takes us deep into Quality Score with former Google AdWords Evangelist, and one who really understands how Google thinks and works – Fred Vallaeys. Check out show notes and more on this episode here.
  • All About AdWords Quality Score with Fred Vallaeys

    Sep 3, 2013 | 35 min
    Quality Score is one of a PPC marketers favorite, and most confusing, conversations. While this number is highly important, determining how to diagnose your quality scores and improve them can be quite frustrating. Brad takes us deep into Quality Score with former Google AdWords Evangelist, and one who really understands how Google thinks and works – Fred Vallaeys. Check out show notes and more on this episode here.
  • Building a New Marketing Agency: From Pricing to Pitfalls

    Jul 1, 2013 | 34 min
    Learn what to do when you decide to open a new marketing agency from pricing to possible pitfalls to what you can do get and keep clientele with PPC Rockstar David Szetela.
  • Building a New Marketing Agency: From Pricing to Pitfalls

    Jul 1, 2013 | 34 min
    Learn what to do when you decide to open a new marketing agency from pricing to possible pitfalls to what you can do get and keep clientele with PPC Rockstar David Szetela.
  • How to Get Started Working with Bing Ads

    Jun 3, 2013 | 32 min
    How to Get Started Working with Bing Ads with Bing Ads Evangelist John Gagnon. John explains why we should use Bing, what kind of growth their query share is getting, and how Bing users spend more.
  • How to Get Started Working with Bing Ads

    Jun 3, 2013 | 32 min
    How to Get Started Working with Bing Ads with Bing Ads Evangelist John Gagnon. John explains why we should use Bing, what kind of growth their query share is getting, and how Bing users spend more.
  • Off Page SEO Factors: Social Signals, Links and PageRank

    May 6, 2013 | 38 min
    Off Page SEO Factors: Social Signals Links and PageRank to help drive organic search traffic to your site as Brad welcomes back Todd Malicoat, Online Marketing Consultant at Stuntdubl.com.
  • Fishing Out On-Page SEO Factors with Captain Todd Malicoat

    Apr 1, 2013 | 23 min
    Talking On-Page SEO Factors from meta tags, title tags, keywords, PageRank and more with Captain Todd Malicoat, Online Marketing Consultant at Stuntdubl.com
  • Breaking Down Google Adwords Enhanced Campaigns

    Mar 4, 2013 | 35 min
    Breaking Down Google Adwords Enhanced Campaigns and segmentation from a geographic, mobile, and display perspective with Melissa Mackey, Search Supervisor at gyro and author of the Searching Beyond the Paid blog.
  • Topic Targeting; Using Pinterest for Targeting; Ways of Targeting Besides Keywor

    Jan 7, 2013 | 34 min
    Topic Targeting, Using Pinterest for Targeting and Other Ways of Targeting Besides Keywords as Brad continues his discussion with with renowned PPC Online Advertising author, speaker and expert David Szetela.
  • Analyzing the Evolving Google Display Network with David Szetela

    Dec 3, 2012 | 42 min
    Brad talks Analyzing the Evolving Google Display Network with renowned PPC Online Advertising author, speaker and expert David Szetela. They discuss keyword level data in display impressions, ad positions, placement targeting, value tracker and the changes in reporting.
  • Managing Paid Search Accounts In-House

    Nov 5, 2012 | 36 min
    Managing Paid Search Accounts In House to maintain project management and a strong client-consultant relationship as Brad speaks with in-house SEO/PPC/PR/Social professional, Purna Virji,the Online Marketing Manager for Stroll.
  • The Conversion Optimization Equation with Brian Massey

    Nov 1, 2012 | 3 min
    Talking Conversion Optimization Equation as Brad speaks with Brian Massey, the Conversion Scientist and author of Customer Creation Equation, about building pages backwards, conversion optimization, and some useful hints and tips to convert your traffic.
  • Learn How to Audit Your PPC Account with Joe Kerschbaum

    Sep 10, 2012 | 3 min
    Learn How to Audit Your PPC Account with Joe Kerschbaum, the VP of Clix Marketing. Brad discusses with Joe about the 10-Minute PPC Account Audit.
  • Google Product Search Changes – Everything You Need to Know

    Aug 6, 2012 | 2 min
    Discussing Google Product Search Changes – Everything You Need to Know as Brad speaks to with Rimm Kaufman Group Vice President of PPC Matthew Mierzejewski and Product Manager for Comparison Shopping Engines and Feeds Todd Bowman.
  • Facebook Landing Pages with SEM and PPC Strategy Consultant Lisa Raehsler

    Jul 9, 2012 | 17 min
    Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler. If you are not sure what to do with your Facebook landing pages and goals, then tune in.
  • AdWords Keyword Structures with Mike Nelson

    Jun 4, 2012 | 33 min
    Brad discusses AdWords Keyword Structures with Mike Nelson, Senior SEM Manager at PPC Associates. They talk about Importance of account structure, major considerations when creating a structure, the paid search auction with regards to multiple matching keywords and more.
  • Local Marketing with Mike Blumenthal

    May 14, 2012 | 38 min
    Brad discusses Local Marketing with Local Search & Web Consultant Mike Blumenthal. They discuss Google places, How local companies should build their web presence, The top things local companies should do to success and AdWords Express vs AdWords.
  • Bid Management with James Zolman

    Apr 2, 2012 | 32 min
    Should you use a bid management system, the differences between bid management and excel bidding, the perfect bid management system, how often you should change bids and what bid management doesnt do. That and more with Quality Scores CEO James Zolman.
  • YouTube Marketing Tips

    Mar 28, 2012 | 1 min
    Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.
  • How to Track Phone Calls

    Feb 6, 2012 | 31 min
    We learn how to track phone calls with David Szetela, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.
  • Content Marketing Solutions

    Jan 9, 2012 | 34 min
    Content Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief Marketing Advisor at Mercantec, John Fox.
  • Using Ad Copy Testing and Multiple Ads

    Dec 5, 2011 | 38 min
    Brad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform the best ad in an ad group.
  • How Google +1 Affects AdWords

    Nov 7, 2011 | 31 min
    Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.
  • AdWords Search Query Data and Workflow

    Oct 4, 2011 | 1 min
    Brad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.
  • Devising Killer Facebook Ads

    Sep 13, 2011 | 9 min
    Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.
  • Quality Score in High Resolution

    Aug 1, 2011 | 33 min
    Brad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and management of quality score.
  • PPC Mindmeld, Product Launches and Autoresponders

    Jul 11, 2011 | 34 min
    John Fox tells us about PPC Mindmeld microconference project, his experience in creating micro conferences and some of the fun stuff, the pitfalls to overcome, and some marketing advice as well as his work on autoresponders.
  • Valuable Insights into the Google Display Network

    Jun 6, 2011 | 30 min
    Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.
  • How to Use AdWords Campaign Experiments

    May 2, 2011 | 36 min
    Learn How to Use AdWords Campaign Experiments and how they can help you out tremendously in your testing with Melissa Mackey, the Online Marketing Manager at Fluency Media, and author of BeyondThePaid, where she writes on the topics of pay-per-click and search marketing.
  • Sponsored Search and Keyword Advertising

    Apr 4, 2011 | 36 min
    Sponsored Search and Keyword Advertising with Jim Jansen, Penn State professor and Senior Fellow at Pew Research Center. Jim and Brad walk through some of the research, examine each hypothesis, and give some practical tips for how you can not just take advantage of the best practice people or the testers – but also get information directly from the actual researchers.
  • Ecommerce Management and Tactics

    Mar 14, 2011 | 33 min
    Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.She joins Brad to discuss Ecommerce tactics including Bidding, Organizing, Product extensions, Conversion assists, Funnels, Tips And more.
  • Building Businesses Around Testing Traffic

    Feb 7, 2011 | 34 min
    Learn about building businesses based around testing traffic, and analyzing the economics of a business with author, speaker, consultant and so-called " Wizard of Google AdWords", Perry Marshall.
  • Ad Copywriting and Crowdsourcing

    Jan 3, 2011 | 1 min
    Host Brad Geddes welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTRs Director of Writer Development to discuss ad copy writing and how they examine their work via a method of crowdsourcing.