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Episodes

  • Google Authorship Dead But Not Author Rank; Responsive vs. Adaptive Website Desi

    Sep 4, 2014 | 33 min
    Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Website Design, Negative SEO extortion and more.
  • Notifications For Faulty Redirects and Penalties Reappearing in Manual Spam Acti

    Aug 14, 2014 | 42 min
    Google Webmaster Tools Notifications For Faulty Redirects and New Color-Coded Fetch As Google; Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds The Lack of Unannounced Penguin Updates; Low quality guest blogging is considered little or no original content by Google.
  • Pigeon Update: Not As Impactful As Reported

    Aug 7, 2014 | 41 min
    Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong. Plus, they discuss Bing Updates, Author Stats Removed from Google Webmaster Tools, and Authorship Photos Live On.
  • Google Pigeon Update, Moz Post Controversy and More MozCon 2014 Takeaways

    Jul 31, 2014 | 47 min
    The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversy and more MozCon 2014 takeaways including Stephanie Beadell on Bad Data via Surveys, Stacey MacNaught on Content Creation and Rich Millington on Building a successful community
  • More from MozCon 2014: Maintaining SEO Focus; Local SEO Lessons from Small Town

    Jul 24, 2014 | 41 min
    More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds, Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also, Ross talks to Mike Ramsey of Nifty Marketing, who spoke about Local SEO Lessons from Small Town USA
  • MozCon 2014: Content Marketing and Brand Dominance

    Jul 17, 2014 | 34 min
    On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas. Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.
  • Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Le

    Jul 10, 2014 | 45 min
    The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ; Google hits Poland again with link network penalties; Groupon Tests Direct Traffic; Google Website Quality Guidelines Leaked ; E.A.T. is the new acronym - Expertise, Authority and Trust; Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave
  • Google+ Images; How to Implement Authorship; Searchmetrics Schema study

    Jun 27, 2014 | 51 min
    Google Drops Google+ Images and Circle counts from standard SERP listings; John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study plus a listener question on the risk of duplicate content. Related articles across the web How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Bing Showing Authorship; Google Improved Recording of Users and Method of Verification More on Authorship Markup; 302 Re-Directs and Homepage Impact MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor
  • Matt Cutts’ SMX Advanced 2014 You and A: PayDay Algo, Reconsideration Requests,

    Jun 19, 2014 | 45 min
    Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more. Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85 percent Of All Searches: Videos In 65 percent & Maps In 1 percent. Google Algorithm Changes for Fixing Spam Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Matt Cutts on Social Media Marketing for SEO Matt Cutts On What SEOs Can Expect From Google Coming Up Matt Cutts Goes to Washington Google Spam Algorithm Version 3.0 Launches Today Matt Cutts: P...
  • SEO 101 at SMX Advanced 2014 On Location

    Jun 13, 2014 | 46 min
    Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum. Related articles across the web Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Matt Cutts On What SEOs Can Expect From Google Coming Up Javascript and PageRank Sculpting SEO 101 Q and A Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
  • What is SEO and What is Not SEO?

    Jun 5, 2014 | 50 min
    What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate. They discuss how certain fields like social media, PR, web design and even linkbuilding are not SEO thought might individually affect SEO in some way. Related articles across the web Matt Cutts On What SEOs Can Expect From Google Coming Up Google Search Plus Debacle
  • WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Gu

    May 29, 2014 | 38 min
    WTF, rel=dofollow links? Red Flags for Google? SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available in WMT. Related articles across the web Google Webmaster Tools Redesigned Part 1 Google Makes Minor Panda Update, Might Buy Hulu Google Panda 3.3 Update Overview MyBlogGuest Penalized; How Google Loo...
  • WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Gu

    May 29, 2014 | 38 min
    WTF, rel=dofollow links? Red Flags for Google? SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available in WMT. Related articles across the web Google Webmaster Tools Redesigned Part 1 Google Makes Minor Panda Update, Might Buy Hulu Google Panda 3.3 Update Overview MyBlogGuest Penalized; How Google Loo...
  • How to Obtain Links to Your Website Through Outreach and Link Attraction

    May 22, 2014 | 32 min
    Ross takes us some steps on How to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables from choosing a photo from another persons collection in an article to generating social love from them to challenging an article written by an authority in your industry with your own strong and valid opinion.
  • How to Obtain Links to Your Website Through Outreach and Link Attraction

    May 22, 2014 | 32 min
    Ross takes us some steps on How to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables from choosing a photo from another persons collection in an article to generating social love from them to challenging an article written by an authority in your industry with your own strong and valid opinion.
  • How to Determine Why Your Competitors are Succeeding and You’re Not

    May 8, 2014 | 1 min
    From Getting clients to know their sites: perform an audit and having them Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not Related articles across the web Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools 5 Things to Focus on When Starting a SEO Program How Do You Do Competitor Analysis? Google Responds to Unnatural Link Warnings; MozCon Recap
  • How to Determine Why Your Competitors are Succeeding and You’re Not

    May 8, 2014 | 1 min
    From Getting clients to know their sites: perform an audit and having them Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not Related articles across the web Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools 5 Things to Focus on When Starting a SEO Program How Do You Do Competitor Analysis? Google Responds to Unnatural Link Warnings; MozCon Recap
  • Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours

    May 1, 2014 | 36 min
    Ethics and Google; Contracts with Vendors; Trying to sneak in Links as John recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus, Click thru test .... Impacting Rankings in the short term in a matter of hours.
  • Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours

    May 1, 2014 | 36 min
    Ethics and Google; Contracts with Vendors; Trying to sneak in Links as John recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus, Click thru test .... Impacting Rankings in the short term in a matter of hours.
  • Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google Secures

    Apr 17, 2014 | 47 min
    Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google: 410s Are Immediate and 404s Are Delayed For 24 Hours ; Google secures keyword referral data for PPC outside of AdWords; Paid Platforms will still work; Google Glass is now Kosher for Passover Related articles across the web Google Glass Now Kosher For Passover Matt Cutts Goes to Washington Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor Former Google Search Quality Member Speaks Out Google Considers Making SSL A Ranking Signal Google's Matt Cutts: I Don't Know 10% Of Your SEO Questions Matt Cutts On Wh...
  • Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google Secures

    Apr 17, 2014 | 47 min
    Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google: 410s Are Immediate and 404s Are Delayed For 24 Hours ; Google secures keyword referral data for PPC outside of AdWords; Paid Platforms will still work; Google Glass is now Kosher for Passover Related articles across the web Google Glass Now Kosher For Passover Matt Cutts Goes to Washington Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor Former Google Search Quality Member Speaks Out Google Considers Making SSL A Ranking Signal Google's Matt Cutts: I Don't Know 10% Of Your SEO Questions Matt Cutts On Wh...
  • Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalti

    Apr 10, 2014 | 36 min
    Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalties Are For Quality Violations when asked what percentage of penalties/filters are based on violations of Googles Quality Guidelines versus technology issues or bugs on the webmaster side? Related articles across the web Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Matt Cutts On What SEOs Can Expect From Google Coming Up April 2014 Google Webmaster Report Google's Matt Cutts: Almost All Penalties Are For Quality Violations Google Algorithm Change History | SEOmoz MyBlogGuest Penalized; How Go...
  • Bing Webmaster Guidelines and Keyword Stuffing; Google Places Quality Guidelines

    Apr 4, 2014 | 1 min
    Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the web Bing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down Near Crawling Unlinked URLs to Discover New Content; Paying for Site Audits Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools Bing W...
  • MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor

    Mar 24, 2014 | 37 min
    Matt Cutts goes after guest blogging: myblogguest.com, discusses how Google looks without backlinks as a ranking factor and asks What should sites do with pages for products that are no longer available? Plus, Google now has a smaller, wearable version of Android on the way built-in with Google Now, some revealing info from a hangout on air with Nick Kellet of List.Ly, including how in WordPress use the plugin and you can embed the list which will make it spiderable and how the the javascript version offers the same look but is not spiderable. Also, a Google + question about large images above the fold causing problems with the latest algorithms. Related articles across the web Google's Matt...
  • More Blogging and Google Plus Insight with Chef Dennis Littley

    Mar 3, 2014 | 32 min
    Chef Dennis Littley gives his insights into blogging and Google Plus. Dennis manages the G+ Food Bloggers Community in part 2 of this hour-long interview.
  • Chef Dennis Littley Insights into Blogging and Google Plus

    Feb 24, 2014 | 35 min
    Chef Dennis Littley gives his insights into blogging and Google Plus. Dennis manages the G+ Food Bloggers Community. You can check out A Culinary Journey with Chef Dennis at his website
  • Bing Testing Bing Saves Search Bookmarking Feature; Google Penalizes French Link

    Feb 11, 2014 | 9 min
    Bing is testing Bing Saves search bookmarking feature; Google Penalizes French Link Network Buzzea. Ross also recaps his presentation at the the Design Tech Summit at the International Window Coverings Expo at KBIS / IBS. He discussed the 3 areas of web marketing from Audits and SEO to Analytics and lastly Reputation Enhancement Related articles across the web Google's Matt Cutts: We're Taking Action Against Buzzea, The French Link Network Microsoft Launches Bing Saves Private Beta Testing
  • Guest Blogging: Stick a Fork In It; Expedia Paid Link Damage; Google Slams Paid

    Jan 22, 2014 | 1 min
    Guest Blogging: Stick a fork in it - it’s done; Expedia Lost 25 Percent Of Their Search Visibility In Google Possibly Over Unnatural Links; Google slams paid ads - shows stats… in an… infographic?! Ross also discusses plans for marketing and how you should never under-budget. Related articles across the web Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done" Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Un
  • Bing Begins Supporting SSL Search; Google On Links Within Widgets

    Jan 13, 2014 | 36 min
    Bing Begins Supporting SSL Search – Query Data Does Not Pass [Not Provided]; 6 Major Google Changes Reveal the Future of SEO; Google Apologizes For Berlin Street Being Renamed "Adolf Hitler Platz" On Google Maps; Official: Google's Latest Official Stance On Links Within Widgets; Why The Internet of Things just got real with Googles 3.2 billion dollar Nest buy Related articles across the web Google Apologizes For Berlin Street Being Renamed "Adolf Hitler Platz" On Google Maps
  • Search Spammers and Duplicate Content

    Dec 23, 2013 | 44 min
    Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking ;Google’s Matt Cutts On Search Spammers and how 25-30 percentOf The Web's Content Is Duplicate Content and Thats Okay; Google Still Working On Promoting Subject-Specific Authorities In Search Results. Ross and John also answer listener questions on writing content non-geographic specific to attract links or focus more on getting reviews, SERPS with Author Image and paginating comments. Related articles across the web Matt Cutts Explains How Duplicate Content Affects Rankings by @mattsouthern Google's Matt Cutts: 25-30% Of The Web's Content Is Duplicate Content & That's Okay Google Has A Lot To Say About Duplicate Content Th...
  • Website Bans, Funneling Traffic and a Listener Site Review

    Dec 16, 2013 | 34 min
    Talking Website Bans, Funneling Traffic and a Listener Site Review as Ross talks about diagnosing website bans, funneling traffic and finding the best ways to judge if your site requires a new navigation, plus Ross goes over a couple of site reviews
  • Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Des

    Dec 9, 2013 | 47 min
    Another Private Link network foiled by the Cutts as Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another private link network named Anglo Rank. Plus, Different quality guidelines when results may be important for both your money and your life. Also, Matt Cutts talks this week about Duplicate Meta Descriptions: is essence, it is better to have none at all than duplicated tags
  • Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor

    Nov 18, 2013 | 37 min
    Matt Cutts discusses duplicate Meta Descriptions , that in essence, it is better to have none at all than duplicated. Plus merchant quality talks lead to the rumor of a Google Zebra update. Also, Ross and Scott answer a listener question regarding available resources that walk a client through what to expect in the SEO process, what it'll be like, what they need to do and understand, and how to avoid hiring a bad SEO.
  • Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship,

    Nov 12, 2013 | 39 min
    Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship, Custom Google+ URLs, linkbuilding, the Google Disavow tool and more.
  • Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points f

    Oct 28, 2013 | 53 min
    Points from Matt Cutts PubCon Keynote Speeches included Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results. Child pornography will be blocked significantly in all countries, not just the US. Toolbar PageRank may or may not be fixed. The pipeline to export the quarterly data broke and Google has no immediate plans to fix it. Mobile is going to be a key area in 2014, so pay attention to it. Autocomplete, look to add request Autocomplete to your forms. Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here. Authorship 15 percent Reduction - Goog...
  • Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes:

    Oct 21, 2013 | 46 min
    Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship.
  • Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat

    Oct 7, 2013 | 42 min
    Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.
  • Submitting New Sites for Google to Crawl? Canonical Tag to Custom Post Types? Ho

    Sep 30, 2013 | 35 min
    Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests link building for your site, how many is too many?