Media Linked with Michael Kassan

    Media Linked with Michael Kassan

    • Media Linked with Michael Kassan
    • A daily inside look at the advertising and media worlds featuring exclusive interviews with Michael ...
    Media Linked with Michael Kassan

    Media Linked with Michael Kassan

    • Media Linked with Michael Kassan
    • A daily inside look at the advertising and media worlds featuring exclusive interviews with Michael ...

    Media Linked with Michael Kassan

    Episodes

    Data-driven storytelling, VR and study on rebates

    Data-driven storytelling: Storytelling enhanced by data (blend of art and science) is a more powerful messaging tool. There is a lot of innovation, bu... Read more

    June 16, 2016 | 12 min

    Native advertising, emerging companies, and Cannes Lions

    Native advertising: Podcasting creates a connection between the host and the audience, so hosts often receive fact sheets and will freelance the comme... Read more

    June 16, 2016 | 19 min

    Premium video, ad fraud, and attribution

    Premium video: There is no other canvas as large as a movie theater, and they provide a captive audience who is there to be entertained. This is a gre... Read more

    June 16, 2016 | 16 min

    ARF Audience Measurement, Cannes Lions, Gender Equality

    ARF Audience Measurement: Advertisers need to start investing dollars in platforms, rather than shifting money from television to digital. ARF is soon... Read more

    June 16, 2016 | 17 min

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