Have you heard the Alexander Pope quote about a little learning being a dangerous thing? This can be very true in your business! While learning is a great thing to continue doing, what happens when you think you know what you're doing just because you've done some learning on it? Here are some tips to follow...
#84 - Copywriting Tips and Tricks
Sep 6, 2014 |
In this episode we delve into copywriting and why it is so important to get this right in your business. What is copywriting and where should you use it? Where can you find inspiration if you need to do the writing yourself? Check out our tips for setting up copy for different types of media you may be using online...
#83 - Get Leads Through Social Media
Sep 2, 2014 |
In this episode, we explore how to get leads through social media. It is worth understanding which platforms buyers vs browsers hang out on and what kind of posts you should do to attract leads on each platform. We give examples for each as well as how to be more targeted with your Facebook advertising...
Podcast #82 -Famous by Association
Aug 25, 2014 |
How can you and your brand become "famous by association"? In this episode we reveal that you don’t have to be the biggest expert, but if you are able to create the platform through which experts in the field can share their message, it is possible to draw in some big names and in turn make a name for yourself. We cover some hints and tips to get you there!
#81- Uncovering Shiny Object Syndrome
Aug 19, 2014 |
In this episode we uncover an affliction of many entrepreneurs and business owners - shiny object syndrome! What is it? What are the symptoms? Is there a cure? We give some practical tips to get through it so that your productivity and time management stay intact!
#80 - Killer Homepage Costing You Money?
Aug 19, 2014 |
In this episode we explore why your killer homepage could be costing you a lot of money. This has come up recently a lot so we want to clear the air and help you understand why you need to make sure traffic is directed to the right spot on your website...
#79 - Insider Tips for Online Tools
Aug 19, 2014 |
In this episode we dig into a few of the popular online tools for business and we give our spin on how we use them to get the most out of them. Some of these you may be using already, but we give you the scoop on how we use them to make life easier in our business!
#78 - Removing Online Blocks
Aug 19, 2014 |
What online Blocks do you have? Are you stuck building your online presence? Are you putting off dealing with Social Media? Do you have little time or money to devote to building your business? In this episode we bust a few myths about building your online presence by helping you remove your online blocks.
#77 - How Often Should I Post?
Jul 18, 2014 |
How often should I post on my blog? What about on social media? We get asked these questions a lot and it is clear that many people out there are feeling overwhelmed by the whole idea of the content marketing task. In this podcast we explore how often you should post and try to eliminate some of the overwhelm from your online activities!
#76 - No Wankers! Save Your Business
Jul 11, 2014 |
There sure are a lot of wankers out there! And if you fall into the trap, it could be costly to your business. Please don't be offended by the word - we say it with love as we've all been there! In this podcast we talk about how to avoid being a wanker and what to look for, especially in terms of hiring online so that you don't land your business in hot water.
#75 - Social Media Engagement
Jul 7, 2014 |
Are your social media platforms the best possible ambassadors for your brand? Social media engagement is about more than just whacking up a few posts - it's about building a community that wants to interact with you online. In this podcast we provide hints and tips for building engagement across different social media platforms. What is important to remember is that if you only do social media with a lack-luster effort because you think you "have" to, you may do your brand more harm than good. Give this a listen to get more tips!
#74- How To Monitor Your Brand Online
Jul 7, 2014 |
Do you keep a weather-eye on your brand online? What are people saying and where are they saying it? Monitoring your brand means that you get the chance to respond to any online feedback in whatever forum it is being given. Knowing what people are saying is also a great way to know if you're doing your job right! In this podcast we give some tips and resources to make the job of monitoring your brand simpler...
#73 - Cloud Storage For Business
Jun 27, 2014 |
What is this 'cloud'? There still seems to be a lot of confusion out there as to what it is and how it can work for you. In this episode we delve into the cloud: - What is it? - Where do you find it? - How can you use it? - What happens when it rains? (Just kidding!)
#72 - List Segmentation
Jun 27, 2014 |
What is list segmentation and why is it important for your business? In this episode, we explore why to segment, what tools you can use to segment and how to make the best use of segmenting your email list...
#71- Business Website Mistakes
Jun 22, 2014 |
Welcome to podcast #71! We are peeling back the curtains to reveal the biggest mistakes on websites made by small businesses. Unfortunately, we see this quite often, but if you find that your website is guilty, here's your chance to rectify it! We talk about: - Trying to learn/do everything yourself. - Mistakes with website themes. - Where to go to get the website you want... For links to resources discussed + show notes, please go to this URL: http://autopilotyourbusiness.com/podcasts/71-mistakes-on-websites/
#70 - Tips from 2 Years of Podcasting...
Jun 20, 2014 |
Wow! 70 podcast episodes already! In this podcast we decided to delve into our past 2 years of podcasting, check out which podcasts have proven to be the most popular and bring you some tips gleaned from our podcasting experiences! For links to any resources + show notes, please follow this URL: http://autopilotyourbusiness.com/podcasts/70-most-popular-podcasts/
#69- Party Starters - Kick-Ass Opt-Ins!
Jun 20, 2014 |
What is a party starter? Well, we use this term to explain website opt-ins. If you look at what you offer on your website as more like how you would welcome someone to a party at your home, you will start to build a better opt-in! No one wants to be served "stale crackers" - check out this podcast for our take on how you should go about building a better opt-in and for some examples of who is getting it right... For links to any resources discussed, please follow this URL: http://autopilotyourbusiness.com/podcasts/69-party-starters-can-grow-your-online-business/
#68 - Cool Marketing Ideas
May 22, 2014 |
In this episode we take a look at some cool marketing ideas that are coming out from big brands. While some may involve a bigger budget, plenty can be adapted for small to medium businesses too. Check out any links mentioned + show notes here: http://autopilotyourbusiness.com/podcasts/68-cool-marketing-ideas/
#67- What's Working in Blogging?
May 16, 2014 |
Welcome! This podcast is all about what's working now in blogging. The online world changes so rapidly that what worked last month, or even last week may not be viable today. We check out some strategies that are working to get blog traffic now...
#66 Overcoming Online Overwhelm
May 9, 2014 |
It happens to all of us - the online world is so frenetic that at some point we feel overwhelmed by it all. In this episode we give you some pointers for overcoming online overwhelm and putting your focus into the really important things... For links and shownotes, please visit this URL: http://autopilotyourbusiness.com/podcasts/66-overcoming-overwhelm-online/
#65 Social Media Metrics
May 5, 2014 |
Social media metrics may not sound too exciting, but knowing what to measure can make a huge difference for achieving goals! In this episode we check out social metrics (particularly on Facebook) and talk about what you should be looking at. There's more to it than 'likes'!
#64 - Social Media SEO
Apr 26, 2014 |
In this episode we discuss social media SEO and how should be properly optimizing all of your social profiles. There are 2 sides to social media SEO which we provide points on: 1. Optimizing social profiles. 2. Optimizing site content so that it is easily shared. For shownotes and links to any resources, please follow this URL: http://autopilotyourbusiness.com/podcasts/64-social-media-seo/
#63 - Paid Social Media
Apr 15, 2014 |
Is paid social media the new normal? In this episode we take a look at social media and traffic - as the various platforms look to monetize more are offering paid social media and businesses are finding that they need to do this to be seen. For links to any resources + show notes, please check out this URL: http://autopilotyourbusiness.com/podcasts/63paid-social-media/
#62 What Gets Measured Gets Done
Apr 11, 2014 |
You've probably heard the saying "what gets measured gets done" before - in this episode we talk about measuring the right things in order to improve the results of your business. To check out show notes or links to any resources, please go to this URL: http://autopilotyourbusiness.com/podcasts/62-gets-measured-gets-done/
#61 - Tools for Twitter
Apr 2, 2014 |
What's happening in the world of Twitter and how can you cut through the cluttered newsfeed to find what you need? In this episode we talk all things Twitter and give a few tools you can use to help you tidy it up and not miss out on the things you really want to see. For shownotes and links to any resources, please visit this site: http://autopilotyourbusiness.com/podcasts/61tools-for-twitter/
#60 - Building A Community
Mar 28, 2014 |
What's your story? We all have one to tell, and this is a key part of building not just brand awareness, but a community who wants to follow you. Your story is what connects you with your fellow humans - we want to know what's behind the way you do things and what really makes you tick. In this episode we explore building a community through telling your story. It's not just about 'marketing', it's about being real...
#59 - The Perfect Client
Mar 17, 2014 |
Are you the perfect client? Are you a business owner who is looking for them? In this episode we pool our knowledge from several years in business to discuss what makes up the 'perfect client'. What are the traits of the more successful clients and what do we see from those who are less successful? We discuss a few pointers for putting yourself in the best position to be a perfect client and how to attract them as a business owner. For links to resources and show notes, please visit this URL: http://autopilotyourbusiness.com/podcasts/59-the-perfect-client/