Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Associate Director of Paid Search for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
Competitive Analysis Tools and Techniques
Sep 4, 2014 |
Competitive Analysis Tools and Techniques as David speaks with Jamie Smith, the co-founder of Engine Ready Inc. and acting CEO of Strategy Analyzer.
PPC and SEO in Search Results and Effective Brand Optimization
Aug 28, 2014 |
The relationship between PPC and SEO in the search results, Using content and SEO for retail brands to get found, and using content to great a shopping experience, and some brands who are getting it right
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match
Aug 21, 2014 |
Close Variant Keywords, Google AdWords and The Fate of Exact and Phrase Match as David welcomes Certified Knowledge CEO and Marketing Nirvana Host Brad Geddes. They discuss the recent report that Google is killing off exact and phrase match in AdWords.
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited
Aug 14, 2014 |
All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited with Richard Stokes , Christian Wenzel, Michael Flores and Matt Van Wagner on location from SES New York 2009.
How To Run Successful Social PPC Campaigns
Aug 7, 2014 |
How To Run Successful Social PPC Campaigns as Gyro Chief Operating Officer Melissa Mackey discusses some overall Social PPC Keys to Success along with some keys to success for each major social PPC engine.
New Bing Ads Interface and Features
Jul 31, 2014 |
Bing has announced the launch of a new easier to use interface for Bing Ads. Bing Ads Evangelist at Microsoft John Gagnon fills us in on the new interface and features.
Improving Paid Search Performance with Sitelinks
Jul 24, 2014 |
Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.
Setting up Google Shopping Campaigns In AdWords
Jul 17, 2014 |
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Getting Started with AdWords Scripts With Frederick Vallaeys
Jul 10, 2014 |
PPC Account Management: The Complexities of Campaigns and Restructuring
Jul 3, 2014 |
PPC Account Management: The Complexities of Campaigns and Restructuring as David speaks with Andrew Goodman, the President of Page Zero Media. They also discuss some unexpected changes to Google Adwords quality scoring.
Opportunities with Google Adwors and Bing Product Listing Ads
Jun 26, 2014 |
Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.
Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit
Jun 19, 2014 |
David interviews David Rothwell, author of the upcoming book Clicks, Customers, Cashflow. Together they offer advice and tactics for managing PPC campaigns to maximize profit.
PPC Preparations for the Holiday Season with Lisa Sanner
Jun 12, 2014 |
Talking PPC Preparations for the Holiday Season as David welcomes Lisa Sanner, the VP of Search Marketing at Point It Search Marketing Agency.
Latest in Microsoft Mobile Advertising with John Gagnon
Jun 5, 2014 |
Talking about the latest news and features in Microsoft Mobile Advertising with Bing Ads Evangelist John Gagnon. Topics include Mobile Search, Eye Tracking Heatmap, Data hiding in plain sight, public data and big data tools from Excel for a predictive campaign , Click Search Term Report, Exclamation Points in Ad Title, Product Ads, Electronic IOs and Auto-tagging v1.
Dynamic Remarketing and Working With the Google Partners Program
May 29, 2014 |
David discusses Dynamic Remarketing and Working With the Google Partners Program with Matthew Umbro, the Director of Paid Search at Exclusive Concepts and Founder of PPCChat.
Negative Effects of Google Not Provided to Marketing Automation Platforms
May 22, 2014 |
Discussing Negative Effects of Google Not Provided to Marketing Automation Platforms and Acquisio co-founder and EVP Marc Poirier discusses how this affects the way they capture search queries and how overall platform functionality is affected. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Google Adwords Enhanced Campaigns: Should We Like Them? Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Online Systems Display Advertising, Retargeting and Attribution
Reporting on PPC and Paid Search with Ginny Marvin
May 7, 2014 |
Reporting on PPC and Paid Search as David speaks with the paid search reporter for SearchEngineLand and MarketingLand, Ginny Marvin. Ginny foresees an increase in more mobile and cross-platform devices presence of paid ad campaigns. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey How Adwords will be Affected by Google Instant
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-C
May 1, 2014 |
Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools as David speaks with Larry Kim, the Founder and Chief Technology Officer of WordStream who was on location and learned of the announcement. Related articles across the web Mobile PPC and PPC Not Provided with Melissa Mackey Why Social PPC is Becoming More of a Thing Than Paid Social Mobile PPC Advertising Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Online Systems Negative Keywords and Search Query Reports How Adwords will be Affected by Google Instant
Why Social PPC is Becoming More of a Thing Than Paid Social
Apr 24, 2014 |
Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media teams at Portent. Related articles across the web PPC with Reddit and StumbleUpon Ads With Brent Csutoras Mobile PPC and PPC Not Provided with Melissa Mackey History of PPC High Resolution PPC Mobile PPC Advertising Should You Bid on Your Clients Branded Keywords? Paid Search Without Keywords Respect for PPC Landing Page Optimization Part Two From the PPC Vendor Manager Perspective
Mobile PPC and PPC Not Provided with Melissa Mackey
Apr 17, 2014 |
Google will no longer pass search query strings in the referrer URL string and how now the search query reports in Google Analytics and other packages will no longer contain data from Google. Melissa Mackey from gyro and the blog BeyondThePaid explains. She also discusses the increased importance of mobile PPC. Related articles across the web Improve PPC Performance by Linking Google Analytics to AdWords Mobile PPC Advertising PPC Secrets Revealed The Big List of PPC Resources & Articles Google AdWords Ad Extensions Get Conversion Tracking Marin: If Google Applies "Not Provided" To PPC, Paid Search Management Platforms Will Still Work
Using First-Party Data For SEM On Google with David Rodnitzky
Apr 11, 2014 |
Using First-Party Data For SEM On Google and Way Beyond as David Rodnitzy, founder and CEO of 3Q Digital, discusses how you can use the data you already have about your best (and worst) customers to improve your online marketing ROI.
Talking PPC Tools with Matt Van Wagner
Apr 3, 2014 |
Talking PPC Tools Worth Having with Matt Van Wagner, the President and Founder of Find Me Faster. Learn about some tools for developing a profitable pay-per-click advertising campaign
Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per
Jun 3, 2013 |
Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration.
Google Adwords Enhanced Campaigns: Should We Like Them?
May 13, 2013 |
Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more.
From the PPC Vendor Manager Perspective
Apr 29, 2013 |
Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social.
Launching International PPC Campaigns with Andy Atkins-Krueger
Apr 15, 2013 |
Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs.
PPC with Reddit and StumbleUpon Ads With Brent Csutoras
Mar 18, 2013 |
Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon.