|AdWords Video Advertising with Manny Rivas|
AdWords Video Advertising as David speaks with Manny Rivas, Online Advertising Director at aimClear. Manny explains while video advertising continues to flourish there are a few YouTube things every new marketer should understand before kicking off their next campaign.
October 2, 2014 | 17 min
|Integrating PPC and CRMs with Aaron Bird|
Integrating PPC and CRMs as David speaks with Aaron Bird, the Co-Founder, CEO, and Night Janitor at Bizible. They discuss driving leads over revenue integrating Google AdWords data with sales data.
September 25, 2014 | 30 min
|PPC Pro and Cons: Working Agency vs. InHouse|
PPC Pro and Cons: Comparing Working for an Agency as opposed to working InHouse as David weighs those working environment options with Purna Virji, the Director of Communications at Petplan.
September 18, 2014 | 28 min
|Account Auditing and Audience Segmentation|
Account Auditing and Audience Segmentation as David speaks with Jeremy Hull, the Associate Director of Paid Search for iProspect. Jeremy discusses paid search account auditing, strategies to leverage secondary signals beyond just the keyword, and paid searchs role in the overall marketing ecosystem.
September 11, 2014 | 31 min