The Tao of Sports Podcast – The Definiti

The Tao of Sports Podcast – The Definiti

  • The Tao of Sports Podcast – The Definiti
  • Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices an...


Ep. 417 – Amen Teter (Director of Global Action Sports, Octagon)

Action sports is going through a boom, as more of the world’s attention is paid upon it. Octogan’s Director of Global Sports Amen Teter discusses some of the various ways in which the world of skateboarding, surfing, snowboarding and other action sports have grown up to affiliate with some of the largest corporate brands in the world. This is remar...

November 21, 2014 | 47 min

Ep. 416 - Matt Mastrangelo (CEO, Groupmatics)

Groupmatics is having a definitive affect on group ticket sales for its clients. Groupmatics CEO Matt Mastrangelo presents a compelling argument for why group tickets have changed, especially in the initiation and transaction for the group leader experience, and how his company's platform may present an answer to driving more analytical, prospectiv...

November 19, 2014 | 30 min

Ep. 415 - Sam Hansen (Director of Marketing, Fresno Grizzlies)

The Fresno Grizzlies have established a definitive brand in the Central Valley of California, so much so that the 2014 off-season separation after 17 years with the Major League Affiliate San Francisco Giants won't affect how their fans perceive their product. Grizzlies' Director of Marketing Sam Hansen discusses how the team is transforming with t...

November 17, 2014 | 29 min

Ep. 414 - Angelina Lawton (CEO, Sportsdigita)

Sports sponsorship decks and ticket brochures are easily some of the worst materials to deliver to the best clients. They often come in the form of rudimentary PDFs, one-sheet paper proposals or Microsoft Powerpoints that convolute the process rather than help it. Sportsdigita's CEO Angelina Lawton may have discovered the solution to these types of...

November 14, 2014 | 28 min

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