You've got too many emails in your inbox. And most of them aren't important. But you need email, right? Maybe not. Plenty of entrepreneurs get by without email. Still, if you're not ready to make that leap, we can help you reduce the email you do get so you can focus your time on making more money. What You'll Learn: - The big problem with email (it's not what you think) - Some people think this is "rude" -- do it anyway - If you do sign up for a mailing list, make sure you follow this rule. - Want to receive fewer emails? Try this... - What happens when you don't respond to an email - A "short and sweet" email replacement -- you can still connect with people, but do it more quickly - The se...
RED 053: Make Money With A Book - Part 2
Sep 15, 2014 |
Most books don't make money. The good news is the books that do make money more than make up for the ones that don't. How can you make sure the book you release is one of the "lucky" ones? Listen to this podcast because making money with books is what we're talking about... What You'll Learn: - Why some people don't want to make 100% of their money via book sales... - How to get yourself on television (or other media...like radio) - This will get you more money (for anything you do) - The difference between somebody who has a book and somebody who doesn't have one - "Taking the stairs" - why you want to do this - A way to filter out "bad" clients - People will spend more money with you when ...
RED 052: Make Money With A Book - Part 1
Sep 12, 2014 |
Everybody and his brother is an "author" these days. Thanks, Kindle! But most books suck. And even worse, even if you've got a great book, it's unlikely that you'll sell a lot of copies. The numbers aren't pretty. Most non-fiction, business books sell less than 5000 copies. Ouch! But never fear... There is still a ton of money to be made in the book business! On this episode of RED Podcast, we talk all about how you can use a book to make money... What You'll Learn: - What do to about the diminishing price of books... - How to make money with backend products - No backend? We'll show you how to make money with upsells... - A way to send your send your book that will almost guarantee it gets ...
RED 051: Build a Virtual Team - Part 2
Sep 10, 2014 |
If you're working by yourself and you're wondering how you're going to do it all, the answer is outsourcing. But how? Bringing in new people can be tough. Where do you find good people? How do you make sure you're hiring the right person for the job? We can help you. How do you build a great team? That's what we talk about on this episode of RED Podcast... What You'll Learn: - How to communicate with freelancers online (it's not the way you think) - Never do this in your communication with freelancers - A way to show workers exactly what you need to be done - Does it matter if the person you hire doesn't speak your language? Only sometimes. - Why you should only take bids on a project when y...
RED 050: Build a Virtual Team - Part 1
Sep 8, 2014 |
If you're a blogger, an author, a podcaster, or any type of creative entrepreneur, you fall into one of two categories. 1. You need help. 2. You will need help. How do you get all the "business" elements of your business done while still having time for writing, recording, and doing your creative work? The answer is outsourcing. If you're looking to build a team around what you do, listen up. That's what we talk about on this episode of RED Podcast... What You'll Learn: - How to build your virtual team the right way... - Your project will fail if you handle it this way... - What to do if you get burned by a virtual worker - How to make sure you don't have any problems when hiring somebody ne...
RED 049: Successful Workshops - Part 2
Sep 5, 2014 |
Did you listen to Part 1? Good. Now that you've got your workshop planned, what't the next step? Marketing. Making sure people show up. And making sure you give a memorable presentation that will help you meet your goals of selling product and getting more business. On this episode of RED Podcast, we more about how you can have a successful workshop or seminar... What You'll Learn: - How to get other people to talk up your event - The reason reason people will attend your event - What people expect from a workshop - These things will make people more likely to show up - A "musician" trick that will double the people who attend your event - Giveaways and how to use them effectively to fill mo...
RED 048: Successful Workshops - Part 1
Sep 3, 2014 |
One of the best ways to promote what you do and get more business is public speaking. Giving a free working is a great way to connect with your audience in a way that isn't possible through social media or advertising. But it's risky... You can lose your ass on workshops and seminars if you don't know what you're doing. And we don't want that to happen to you. This episode of RED Podcast will give you ways to make sure you have a successful event... What You'll Learn: - This type of workshop doesn't attract anybody (so don't do it!) - Should you do something live or online? - Three things your venue must have - How long your workshop should last (and why) - Do this and you'll actually repel ...
RED 047: Should You Go Full-Time?
Sep 1, 2014 |
We've had a lot of questions about how we do things here... How we come up with episode ideas, how we record, how we publish, and how we get so many reviews and downloads. This episode explains all of this and more. You'll hear our exact workflow and "system" that lets us outline, record, produce, distribute, and market multiple episodes each week. How everything gets done. That's what we talk about on this episode of RED Podcast... What You'll Learn: - The first thing to think about when going full-time... - A good reason to never sell your business - How to go big with your business - Why some people make more money than others - Want stability? Take this into consideration... - Watch out ...
RED 046: Build Rapport With People
Aug 29, 2014 |
Many entrepreneurs think of a nameless, faceless mob when they hear the word "customers." You hear them use words like "my audience" or "my fans." Don't be an idiot -- all customers, audiences, and fans are made up of individual people. And it's the individual people you want to talk to and connect with when it comes to developing new products and marketing them. On this episode of RED Podcast, we talk about how to build instant connection and rapport with people so you can better serve them with your products and services... What You'll Learn: - The reason so many entrepreneurs automatically connect with their audience (and why you may not be doing this) - Your most profitable skill - Nobod...
RED 045: Keep Business Moving Forward
Aug 27, 2014 |
Entrepreneurs love starting things and we get new ideas to pursue every time the wind blows... But how many entrepreneurs are good at sticking things out and actually finishing projects? Not many. How can you help make sure you're on task, so you can finish the projects you've started and actually make money with them? That's what we talk about on this episode of RED Podcast... What You'll Learn: - When you start something new, here's what you need to watch out for... - How to deal with naysayers - Why David works 52 weeks a year - Writing a book or working on another big project? Don't forget to do this... -Why podcasts disappear - Want to finish what you start? Focus on this... - Good advi...
RED 044: RED Podcast - Behind The Scenes
Aug 25, 2014 |
We've had a lot of questions about how we do things here... How we come up with episode ideas, how we record, how we publish, and how we get so many reviews and downloads. This episode explains all of this and more. You'll hear our exact workflow and "system" that lets us outline, record, produce, distribute, and market multiple episodes each week. How everything gets done. That's what we talk about on this episode of RED Podcast... What You'll Learn: - How long it takes to record a 25-minute episode - We did this before ever hitting the record button... - The 50-episode plan - Why the plan we started with changed - How to do an "episode brainstorm" - Are you like your audience? Probably not...
RED 043: Content Creation Strategies
Aug 22, 2014 |
John Lee Dumas of Entrepreneur On Fire has raised the bar for podcasting frequency... How do you compete with that? And that link you just posted on Twitter? The Washington Post says its half-life is only five minutes. The Facebook half-life? A couple of hours...if you're lucky. Thanks to recent algorithms, some posts never get seen at all. So what can you do when you've got something to say and you want people to see and hear it? That's what we talk about on this episode of RED Podcast... What You'll Learn: - Different options for interviewing people - Want to keep search engines happy? Try this... - How Laurel books interviews for Go Fire Yourself - The problem with video interviews... - A...
RED 042: Increase Your Staying Power
Aug 20, 2014 |
It's pretty easy to make money some of the time. And a lot of guys (and girls) have "hit the jackpot" once. But what happens when your lucky streak ends? Can lightning strike twice? If you've been in business for yourself more than a year, you've probably seen a lot of people come and go. If not, you're not keeping your eyes open. Any kind of high-risk, high-reward business has a big turnover. How can you help make sure you're on your feet in a year, five years, or even 10 years from now? That's what we talk about on this episode of RED Podcast... What You'll Learn: - Have you made a lot of money quickly? Watch out for this... - What Barbara Corcoran from Shark Tank looks for in entrepreneur...
RED 041: How to Expand Your Comfort Zone
Aug 18, 2014 |
People, you and me included, have gotten lazy. And our attention spans are shorter than ever... What was I talking about? Oh yeah.. We're more lazy than ever. And that's because life has gotten so damn comfortable. Life isn't the challenge like it used to be. But here's the good news... If you can overcome your sense of comfort, you can absolutely kick ass in business (and in life). How do you do it? That's what we talk about on this episode of RED Podcast... What You'll Learn: - Why David gets women's magazines... - This is why you're stuck - Where should you start? - Thinking of doing something crazy? Why it may not be a good idea... - Do this and you'll reach your goal before you know it ...
RED 040: Dominate Social Media - Part 2
Aug 15, 2014 |
This is Part 2 of a two-part series on kicking more ass at social media. If you're looking for more interaction from people via Facebook and more followers on Twitter, this episode is for you. Want to dominate MySpace? Just kidding... We do talk about something related to MySpace that you should be aware of though. Social media advice from the trenches. That's what we talk about on this episode of RED Podcast... What You'll Learn: - When you share content on social media, be sure to do this... - Looking to boost your credibility on social media? Try this... - What to do if something you do goes viral - How to lose trust on social media (obviously, don't do this) - Want more interaction on so...
RED 039: Dominate Social Media (Part 1)
Aug 13, 2014 |
Social media. You can't go anywhere without hearing about it these days. Blah blah blah. Even when you turn on old school media, like television or radio, hosts are giving out their social media info and encouraging interaction from you via services like Twitter and Facebook. Is social media the right method for you to get more business? Are you making some common social media mistakes? Kicking ass at social media is what we talk about on this episode of RED Podcast... What You'll Learn: - The one person you want to speak to on social media - What you should never say on social media (it's not what you think) - How people on social media (including you) want to be spoken to - When you write ...
RED 038: Start A Mastermind Group
Aug 11, 2014 |
Want the quickest way to business success? Get hooked up with a mastermind group. What is a mastermind group? A small group of people, usually five to seven, that meets for the purpose of reinforcing growth and success, often in the area of business. A mastermind group offers both advice and support to members in order to help them grow more quickly than they'd be able to on their own. You should be in one. The concept was first made popular by Napoleon Hill's classic book, Think and Grow Rich. This book has 80,000,000 copies in print and every entrepreneur should read it. What You'll Learn: - How to start a mastermind group... - The value you bring to a mastermind group (even if you're an "...
RED 037: Is Your Guru Giving Bad Advice?
Aug 8, 2014 |
There's a lot of bad advice in the online business community... It's so bad that sometimes you have to wonder if somebody is putting it out there on purpose, just to keep you from becoming competition. And even paying for advice is no guarantee you're getting good info that will help you. How do you know if you're getting good advice? That's what we talk about on this episode of RED Podcast... What You'll Learn: - Why getting business information online is like watching the Jerry Springer Show - Are you buying yourself a job? - Where the big gains in your business are - How lies become the truth - The most expensive advice you can get (and why it's so expensive) - Why most business advice wo...
RED 036: Setting Yourself Up To Win
Aug 6, 2014 |
If you're looking to have a solid business that will last for years, you need to have a solid foundation in place. Sure, you can make money, sometimes a lot of money, without a great foundation, but you're not going to be able to do it for very long. It's like that old joke about the two bulls on a hill... Take your time and do things right! Building a successful business that will last for years is what we talk about on this episode of RED Podcast... What You'll Learn: - The podcast marketing advice Laurel got from her mastermind group - Why we don't argue on this podcast - The first thing you must do when you're setting yourself up to win - You don't want a business like this... - The "int...
RED 035: Combat Isolation And Loneliness
Aug 4, 2014 |
The next time you log in Facebook, take a look at all your millennial entrepreneur buddies... Those guys always seem to be doing really cool stuff, like jumping out of planes, hanging out overseas, and otherwise being "epic." Of course, that's all BS. Sure, some people actually do those things, but the reality is that the business of entrepreneurship is often solo pursuit -- you have to do the work. And that means "being epic" doesn't happen as much as some folks would have you think. How to you keep yourself from being isolated and feeling lonely? That's the kind of stuff we talk about on this episode of the RED Podcast... What You'll Learn: - What happens when you never leave the house... ...
RED 034: How To Make An Impression
Aug 1, 2014 |
Laurel and I just got back from an event on masterminds. While there, we met a lot of people, one of whom gave us the idea for this episode. He was a book editor. And he could have had a month of work from Laurel had he played his cards right. But he didn't. Why? Bad first impression. All of us have screwed up first impressions. This episode will give you some tools to make sure you never do it again... What You'll Learn: - The question you need to know the answer to before going into a "networking" situation - The questions you need to ask when you meet somebody new - Two ways to tailor your opening "pitch" - Why you should exclude people in networking events (and how to do it) - What new p...
RED 033: How To Get Great Testimonials
Jul 30, 2014 |
Products don't sell themselves. If you want to go big with that you're doing, you need testimonials and reviews. This episode of RED Podcast tells you exactly how to make that happen... What You'll Learn: - The way high-end products are sold - What people want from a company they do business with - Elements of a great testimonial (or review) -- we give you the specific blueprint - How to get your customers to talk about the real reason they bought from you -- this will help you sell even more - One question you should always ask when getting customer testimonials - A big reason customers won't buy from you (and how to get around it) - The market that has the best examples of testimonials -- ...
RED 032: How To Stand Out In Business
Jul 28, 2014 |
With the Internet killing off both filters and barriers to entry, there is more competition in business than ever. Because of this, it's easy to get lost... How can you and your business stand out from the crowd? How can you make sure you're not overlooked? And do you need money to make this happen? That's the kind of stuff we talk about on this episode of the RED Podcast... What You'll Learn: - A marketing lesson form a squirrel - One simple technique to accumulate wealth - How to compete with high-budget companies - Why one landlord never makes tenants sign a lease - The big mistake most bloggers, podcasters, and authors make (and it's killing them) - Secrets of a vulgar party game - Selli...
RED 031: Marriage and Partnerships 2
Jul 25, 2014 |
This is part two of a two-part series on “marriage” advice that will also work for your business partnerships. If you want to make the most of your business partnership, listen up... What You'll Learn: - How the work in business partnerships should be divided - The "dual relationship" and why you should watch out for it - One thing "pros" have that "amateurs" don't -- do you have it? - Whose responsibility is it? - How to keep others out of your business... - When to bail on a business partnership - Why RED Podcast is temporary...for now - Something rock bands do that will help you have a more successful business - The "secrets" you should never have - What matters most (it's not what you th...
RED 030: Marriage and Partnerships 1
Jul 23, 2014 |
Laurel and I are about six weeks away from getting married. Because of this, we've been getting some "pre-marital counseling" and much of it applies to great business partnerships. So that's what we're talking about on this episode... This is part one of a two-part series on "marriage" advice that will also work for your business partnerships. What You'll Learn: - Does your business partner want the same thing you want? Here's how to tell... - One thing you must never do in a business partnership - Laurel had the cops called on her? What the hell? - Why you should always get a "prenup" in business - The "prenup" behind RED Podcast -- you can use this for any business - The big advantage of f...
RED 029: Work/Life Balance
Jul 21, 2014 |
We've all seen those guys who work so much everything else around them dies. There are few things more sad than a guy who's lost his family, his friends, and his health to neglect. But what do you do when you actually like the work you're doing? And what if you need to put in extra hours because of a big project or upcoming deadline? Can you (or should you) have more balance in your life? That's the kind of stuff we talk about on this episode of the RED Podcast... What You'll Learn: - Why "optimization" never works for creative entrepreneurs - A business lesson from successful songwriters - Why people have great ideas in the shower - How we recharge (it won't work for some entrepreneurs but ...
RED 028: Conference Success - Part 2
Jul 18, 2014 |
This is part two of a two-part series on how to make the most of conferences and other live events, such as trade shows. If you want to make the most of your conference investment, listen up... What You'll Learn: - The #1 reason you should get to a conference the day before it starts - A conference tip that will also help your dating life - The type of business card you should never use (Laurel screwed this up...) - Conference lessons from a millionaire introvert - This single thing will make even the most expensive conference worthwhile - A skill you must have at conferences (and I'm still working on) - How to get people to come to you at conferences - Lessons from network marketing guys (m...
RED 027: Conference Success - Part 1
Jul 16, 2014 |
This is part one of a two-part series on how to make the most of conferences and other live events, such as trade shows. Conferences are a great way to meet new people as well as take online-only relationships to an even deeper lever. You can also learn a ton at conferences. But if you're not prepared before you go to a conference, you may come home frustrated. Conferences are often overwhelming and it's easy to get lost... This episode of RED Podcast will help you make sure you meet the people you want, learn what you need, and have the experience you desire when attending a conference... What You'll Learn: - How to make sure your conference experience is a good one - The absolute first thi...
RED 026: Embracing Chaos In Business
Jul 14, 2014 |
Growing your business can be stressful. Like your crazy ex-girlfriend, things can often get wild and chaotic. But chaos can actually help your business...sometimes. This episode of RED Podcast talks all about chaos in business and how you can use it to grow your business, be more creative, and get more done. You'll learn how to work with it for the best results and, in some cases, why you should create chaos yourself. What You'll Learn: - Why you can't avoid chaos (and why you don't want to) - Where "great art" comes from - Self-inflicted chaos and how it can help you - A good reason to procrastinate - How a lot of money in savings can hurt your business - An easy way to tell if you're going...
RED 025: Personality Marketing
Jul 11, 2014 |
You may not be able to beat the "big boys" when it comes to marketing budget, size of your team, or size of your reach, but you can always beat them on personality. Unfortunately, just because you can, doesn't mean everybody is... Let's face it -- some people are boring. They release cookie-cutter content that isn't any different from what the next guy is doing... You don't want to be one of those people. But how? That's what this episode of RED Podcast is about... What You'll Learn: - A good reason to "play the edges" with your marketing - The types of businesses that "personality marketing" works best for - Secrets of a 20-year radio veteran (who says the same thing on every episode he bro...
RED 024: How to Overcome Failure
Jul 9, 2014 |
If you don't have people asking for refunds on what you're selling, you're not selling enough. And if you don't have somebody who can't stand you, you're not reaching enough people. These things are true. Every entrepreneur knows both. But "failure" can still be tough to swallow because, as entrepreneurs, we like to win. Can you win without failure? Is there really such thing as failure? And if there is, should you embrace it? That's what we talk about on this episode of the RED Podcast... What You'll Learn: - A good reason to fail more often - How you're being judged (don't worry - it's good!) - Why David got a hotel bill for $24,000 - What to do when only three people show up to your semin...
RED 023: Is Your "Big Idea" Any Good?
Jul 7, 2014 |
If there's one thing entrepreneurs are full of, it's ideas. I once heard that the average entrepreneur has a "million-dollar idea" three times per year. Unfortunately, not all ideas are that good. And perhaps even worse, even fewer ideas have any action behind them... How do you know if an idea of worth pursuing? That's the topic of this episode of the RED Podcast... What You'll Learn: - How to turn a "mediocre" idea into a big winner - A 3-step "filter" to determine if your idea if any good - Why a casino won't work in Nashville - Something more important than "the market" for your product... - A warning for people changing the "low-hanging fruits" in business - The importance of research b...
RED 022: How To Sell Your Knowledge
Jul 4, 2014 |
Napoleon Hill's "Fourth Step Toward Riches" in his classic book Think And Grow Rich (get the audio book free with Audible trial) is "Specialized Knowledge." Today, many people are giving this knowledge away for free via blogs, podcasts, and online newsletters. So how do you make money with what you know? That's what this episode of RED Podcast is about... What You'll Learn: - Why selling your knowledge is the absolute best business to get into - A step you should never skip when creating a new product (or writing a new book) - The best reason to work one-on-one with clients (even if you think you're above it) - A business longevity lesson from a gay dance band - Why "group programs" are bett...
RED 021: How To Think Big
Jul 2, 2014 |
Everybody thinks they're dreaming big. Few do. Can you really make your life better simply by thinking about it? Sort of... This episode of RED Podcast looks at the classic book by David Schwartz, The Magic of Thinking Big and discusses our favorite lessons from it. We talk about how we've put the information in this book to use (in both our business and personal lives) and how you can do the same. What You'll Learn: - Why most people people fail when thinking big - A good reason to "take the stairs" when going for what you want - What Laurel learned about business from climbing a 50 foot pole (and jumping off at the top) - How a friend can help you succeed more quickly (it's not what you th...
RED 020: Develop Confidence in Business
Jun 30, 2014 |
This episode goes deeper with the content we discussed in Episode #19 about What Your Customers Are REALLY Buying, focusing on the single quality upon which everything is built -- confidence. Confidence can be a huge asset to you in terms of getting more clients, getting high-level clients, and charging the maximum amount for your products and services. If you don't have it though, it will work against you just as much. We've got simple things you can start today in order make your confidence grow... What You'll Learn: - A valuable lesson on confidence from Narcotics Anonymous - A simple trick used by comics to get the respect of any audience - The best thing you can do to overcome fear - Wh...
RED 019: What Your Customers REALLY Want
Jun 27, 2014 |
Everybody is selling something. But what is your customer really buying? Don't kid yourself. Nobody really cares about a "six-month coaching plan" or "book." And nobody cares about RED Podcast. People want what coaching, books, and podcasts can do for them. It's that way with everything and why some people make a ton of money doing the "exact same thing" others are barely making a living with. Once you figure this out, your sales will go through the roof. On this episode, we talk about what people really want and how to give it to them... What You'll Learn: - Why nobody is buying your product - Why nobody is buying your service - The real difference between Harvard and your local community c...
RED 018: How To Get A Meeting
Jun 26, 2014 |
More and more business is being done online, but even if you run a business that is 100% online, you'll still benefit by in-person meetings. What can you do to connect with busy people? How do you get their attention? And once you have a meeting scheduled, what can you do to make sure things go off without a hitch? We talk about these things are more on this episode of the RED podcast... What You'll Learn: - How to leave a phone message that gets returned - The one thing you should never ask when approaching somebody for a business deal - A way to use Twitter to get a meeting with somebody - What to say when somebody tells you "I only have 15 minutes..." - Why to never do a meeting over 60 m...
RED 017: Getting Family Support
Jun 25, 2014 |
Steven wants to quit his job, but hasn't talked to his wife about it. On this episode we talk about how to approach critical business conversations with a spouse (or other family members). If you're thinking about quitting your job to pursue a life of self-employment, this is an episode you won't want to miss. Have a question about building your business? The quickest way to get it to us is via Twitter at @davidhooper or @laurelstaples. What You'll Learn: - The first step in getting your husband or wife on board when you want to quit your job - Why your path may mean separation (or divorce) from your partner - The myth of job stability - How to get your husband or wife on board for any busin...
RED 016: How To Build A Cheap Website
Jun 24, 2014 |
Anna wants a website on the cheap. We give her a few options to make that happen. If you're not sure your idea of a good one, how much time and money should you invest creating a website for it? Should you start with a free site without its own domain name and move up to something more expensive later? Is the "self-hosted Wordpress site" option so many people talk about just hype? Is there a middle ground when it comes to building a great website or is it all or nothing? That's what we talk about on this episode of RED Podcast... What You'll Learn: - Why we don't cut corners (and you shouldn't either) - The danger of "following the money" - A way to shortcut your learning process - The #1 th...
RED 015: Excuses (How to Deal With Them)
Jun 23, 2014 |
Have you seen the Walter Mitty movie? You don't want to be that guy... Well, maybe the guy Walter Mitty became after he started going balls out with his life, but not the "small" Walter Mitty who let everybody else boss him around. Nobody wants to be bossed around. If you're ready to stop making excuses for what's not going right in your business, you need to listen to this episode... What You'll Learn: - How you're lying to yourself (and what do to about it) - Why you'll never hear excuses from a successful entrepreneur - The "secondary payoff" and why it's holding you back - Why you don't want to be comfortable (with anything) - The parallel between divorce and delayed career achievement -...