Mobile Presence

Mobile Presence

Episodes

  • Mapping In-Door Mobile Marketing Goals With Glimworm iBeacons

    Jul 23, 2014 | 39 min
    Jonathan Carter, co-founder of Glimworm iBeacons, explains the growing excitement around iBeacons and how these advanced location transmitters can deliver alerts and deals to consumers on their smartphones. But, before you get on the iBeacon bandwagon, listen in to his top tips on how to increase revenues and engagement by targeting people in the context that matters most.
  • How Media and Marketing Should Maximize Mobile

    Jul 16, 2014 | 36 min
    How Media and Marketing Should Maximize Mobile as Peggy and Shahab welcome Len Shneyder, Marketing Manager at OtherLevels. Len offers some observations about how media and marketing is using and should be using mobile
  • The Power of Mobility for Retail Stores

    Jul 9, 2014 | 35 min
    Discussing The Power of Mobility for Retail Stores and How mobility can empower stores to improve customer experience as Peggy and Shahab speak with Ben Adams, the Founder and Consultant for Function 22.
  • LTV Expert Eric Seufert: Tips To Make More Money With Your App

    Jun 25, 2014 | 35 min
    Understanding, calculating and optimizing how much money your customers spend in your app is key to a good app marketing strategy, and Eric Seufert, author of the must-read app business book Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue shares his top tips. Follow his do's and don'ts (specifically one 'do' and two 'don'ts') to get avoid over-spending or under-achieving.
  • Apponomics and Apps With Freemium Economics Author Eric Seufert

    Jun 18, 2014 | 40 min
    Talking Apponomics and apps with the Author of Freemium Economics, Eric Seufert. Peggy and Shahab talk to this LTV guru talks about user acquisiton and his new book.
  • Wearables and Other Mobile Tech Trends with Alex Romanov

    Jun 4, 2014 | 1 min
    Alex Romanov , the CEO of iSign Media Corp discusses the latest wearable and mobile tech trends. He also comments on how retailers can leverage these types of technology to merge the digital and physical together, creating a much smoother and faster retail experience for customers and that generates revenues for retailers in return. Related articles across the web Making Mobile Apps For Better Customer Engagement and Interaction Future of Mobile: From Smartphones to Apps to Usage Mobile Marketing Tactics Part 2
  • What Marketers Need to Know About Born Mobile Apps

    May 28, 2014 | 22 min
    What Marketers Need to Know About Born Mobile Apps as Senior Level Global Marketing Executive Ken Herron returns to continue his list of The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand! Related articles across the web Mobile App Data, Creation Headaches and Realistic Expectations The Seven Dwarfs of Social Media with Ken Herron Mobile Ordering Apps
  • Twilio: How You Can Harness Apps For Business Communications

    May 21, 2014 | 1 min
    Twilio CMO Lynda Smith explains how the mix of mobile apps and messaging powers two-way communication that can boost customer service and allow small business to play in the big leagues. She draws from real-life customer examples, including Uber, to create and deliver amazing and seamless customer experience that will drive use of your app, increase cost efficiencies in your business and encourage lasting loyalty. As Lynda points out: Even a one-person company can deliver huge benefit to their customers. "It all starts with a mobile app where communications has been integrated as part of the experience." Related articles across the web Getting The Most Out of Mobile With Neil Patel Mobile Ap...
  • The Seven Dwarfs of Social Media with Ken Herron

    May 14, 2014 | 44 min
    Social media guru Ken Herron is back to discuss the newest, mobile-only messaging-based social networks, and offers us The Seven Dwarfs of Social Media and how you should know all of the social networks to use to market your brand! Related articles across the web Mobile Marketing and the Law Part 2 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters Mobile Marketing Tactics Part 2 InMobi: How Native Ads and Better Targeting Increase Conversions Getting The Most Out of Mobile With Neil Patel How to Make Money and Acquire Customers With Your Mobile App Mobile Ordering Apps
  • Real World Mobile Marketing: Planning SMS Campaigns and Social Media Efforts

    May 7, 2014 | 32 min
    Ron Gutierrez manages the Revolver Saloon and Dance Hall inside the SantaFe Hotel and Casino in Las Vegas. Shahab and Kim talk to him at length on how they go about planning SMS campaigns, social media efforts, etc and how a real-world company is utilizing mobile marketing to talk about good practices and uses. Related articles across the web The Five Best Practices for Mobile Marketing Sony Playstation Vita Overview Second-Screening: Are Marketers Ready? Engage, Retain and Maximize Audiences with Mobile Messaging Analytics 5 Mobile Marketing Fails To Avoid; Mobile Devices Now Can Be Used Throughout Flights Essential Elements of a Mobile-Friendly Emaill Why Mobile-Friendly Email Marketing is...
  • InMobi: How Native Ads and Better Targeting Increase Conversions

    Apr 30, 2014 | 35 min
    We kick off a new, monthly series all about mobile apps and the lessons and insights contained in Apponomics, a new (free) book authored by our own Peggy Anne Salz — in partnership with InMobi — that provides you everything you need to know to market and monetize your app. InMobi's Pankaj Bengani, VP of Global Strategic Partnerships, discusses how marketers can use native ads — advertising that is integrated into the user experience of the mobile app — to deliver to increase conversions and boost engagement. He also shares best practices to help you implement native advertising and reveals a new product in the pipeline aimed at helping small, indie publishers take advantage of this huge shif...
  • Hipcricket: What Marketers Need Most To Win Big In Mobile

    Apr 23, 2014 | 35 min
    Hipcricket, a leader in mobile engagement and analytics, has powered an amazing 400K+ campaigns across SMS/MMS, QR codes, mobile websites, advertising networks, social media and branded apps. Doug Stoval, Hipcricket Chief Operating Officer, draws from these campaigns to offer valuable advice, best practice and a few observations about the unexpected and increasing success of QR code campaigns that may surprise you Related articles across the web Mobile Marketing Strategies
  • Getting The Most Out of Mobile With Neil Patel

    Apr 16, 2014 | 34 min
    We discuss getting the mosty out of mobile with Neil Patel, the co-founder of Crazy Egg, Hello Barand KISSmetrics. Neil helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Related articles across the web Announcing a Live Chat With Crazy Egg and KISSmetrics...
  • Banners Are Dead: LoopMe CEO Urges New Formats and Feedback

    Apr 10, 2014 | 21 min
    Banners Are Dead: LoopMe CEO Urges New Formats & Feedback -- Stephen Upstone, CEO and Founder of LoopMe, a pioneer in social mobile ad discovery for smartphones and tablets, is back to discuss mobile marketing trends and the rise of ad approaches that turn consumers into brand advocates. Richer, full-screen experiences and formats that scale are transforming advertising, and brands will need to move with the market. Related articles across the web Mobile Advertising Your Customers Will Like The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Welcome to 'Talking Mobile' the MMA UK Blog Must-Follow Rules To Promote and Monetize Your Mobile App Mobile Platforms for ...
  • Responsive Ads with Matthew Snyder

    Mar 27, 2014 | 34 min
    Talking Responsive Ads with the founder and CEO of Responsive Ads, Matthew Snyder. Responsive Ads is a Responsive Web Design Advertising technology-focused company, built from the ground up to best serve the new challenges in multi-screen design and monetization.
  • Brand Secrets From Industry Experts and Other Notes from SXSW 2014

    Mar 19, 2014 | 39 min
    Brand Secrets From Industry Experts, and how can you create a memorable and meaningful brand, and Other Notes from SXSW 2014 as Peggy and Shahab learn some of the takeaways with the Vice President of Brand and Creative at Vocus, Erin Cahill. Related articles across the web A SXSW Interactive Recap From Rackspace Specialists Takeaways from SXSW: Key Learnings that Benefit Small Business Owners How to Make Money and Acquire Customers With Your Mobile App Six Tips To Get The Most Out Of Text Marketing Campaigns Real Time Polling Platforms 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters Mobile Headlines from SXSW12 Thoughts and Impressions of SXSW 2014
  • How to Make Money and Acquire Customers With Your Mobile App

    Mar 13, 2014 | 33 min
    How to Make Money and Acquire Customers With Your App as Peggy and Shahab welcome InMobi VP and General Manager of Performance and Programmatic Advertising Mike Cohen to discuss how you can make money (or just acquire customers) with your mobile app. Related articles across the web Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face Real Time Polling Platforms Mobile and Money: Using Smartphones to Manage Personal Finances SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement Mobilizing Gamers and Gaming Enthusiasts with gamesGRABR Email, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real Pe...
  • Mobile Mixed and the SMS Marketing Handbook

    Feb 26, 2014 | 31 min
    Mobile marketing strategiest, consultant and coach Greg Hickman discusses his company Mobile Mixed, his mobile marketing podcast, SMS Marketing and his latest book called the SMS Marketing Handbook.
  • The Five Best Practices for Mobile Marketing

    Feb 19, 2014 | 37 min
    Kim shares with us a recent article entitled the Five Best Practices for Mobile Marketing. She explains why by following these best practices, you will maximize your mobile power. Ignoring them and your marketing might as well be yesterday's news.
  • The Rules of Good Push for Marketers

    Feb 12, 2014 | 8 min
    Talking the Rules of Good Push for Marketers with Brent Hieggelke, chief marketing officer at Urban Airship. Mobile is the new face of engagement and Good Push is the entry point to engaging mobile experiences as Brett explains. Related articles across the web More than push: Urban Airship finally launches an in-app message center Urban Airship: 'Don't advertase me, bro!'
  • Dos and Donts of Location Based Services

    Feb 5, 2014 | 10 min
    Dos and Donts of Location Based Services as we hear from Asif Khan, the president and founder of the Location Based Marketing Association.
  • Skywire Media Becomes Skywire Inc.

    Jan 30, 2014 | 31 min
    Skywire Media Becomes Skywire Inc. We learn about some big changes to Skywire with Russ Carlson, the General Manager/Senior VP of Operations at SkyWire Inc
  • How to Get More Out Of Your 2013 Mobile Content

    Jan 15, 2014 | 36 min
    Cool-Hunter and Social Media Guru Ken Herron tells us how to get more out of your 2013 mobile content, including Content Mining and three rules to work with. Those include updating content with visuals, refreshing with new angles and embellishing with input from the community.
  • Mobile Predictions and Key Mobile Trends in 2014

    Jan 1, 2014 | 36 min
    Mobile Predictions and Key Mobile Trends in 2014 as Kim and Peggy speak with Andrew Budd, the global chair of the Mobile Entertainment Forum (MEF) and the co-founder and executive chairman of mBlox.
  • Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketi

    Dec 25, 2013 | 36 min
    Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketing is so critical? Cynthia Price, head of Sales and Marketing of MyEmma.com fills us in.
  • Talking Mobile Development With The Zappos Mobile Marketing Team

    Dec 18, 2013 | 33 min
    Talking Mobile Development: Tips, Tricks, Hurdles and More as Kim and Shahab speak with app developers Matt Kranzler and Matt Runo from the Zappos Mobile Marketing Team. Their work has earned them one of the Editors Choice and Top Developer apps in the Google Play Store.

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