Purse Strings

Purse Strings

Episodes

  • Social Trend Spotting; Marketing to Millennials

    Aug 26, 2014 | 32 min
    Encore interviews with Marian Salzman, the President of North American, Euro RSCG Worldwide from 2011 talking about Social Trend Spotting and Stacie Bright from Unilever from 2008 talking about Marketing to Millennials
  • Marketing to the Likeable Mom and The Like Cycle

    Aug 19, 2014 | 32 min
    Marketing to the Likeable Mom and The Like Cycle as Maria speaks with Samantha Skey the CRO and CMO of womens lifestyle media platform, SheKnows. We hear about her recent whitepaper (http://www.sheknows.com/whitepaper/marketing-to-the-likeable-mom) that discusses how moms connect with and react to technology, specifically with regard to the social media content they create, share, and seek.
  • Empowering and Challenging Women Over 50: Aging But Dangerous

    Aug 12, 2014 | 32 min
    Jean Ketcham and Suzanne Bates, the Co-founders of Aging But Dangerous, share how they inspire, empower and challenge women over 50 to self-fulfill, self-actualize and live their lives to the absolute fullest by hosting recreational events like skydive outings, white water rafting trips and more.
  • The Happiness Factor: Cultivating the Competitive Advantage of Happiness

    Aug 5, 2014 | 36 min
    Discussing The Happiness Factor as Maria speaks with Nancy O Brien and Linda Saggau, the co-founders of Experience Happiness. Their goal is helping organizations cultivate the competitive advantage of happiness.
  • Unorthodox Marketing Approaches with Michael Houlihan and Bonnie Harvey

    Jul 29, 2014 | 40 min
    Talking Unorthodox marketing approaches as Maria welcomes Michael Houlihan and Bonnie Harvey, the Founders of Barefoot Wines and the co- authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas Number 1 Wine Brand (http://www.amazon.com/The-Barefoot-Spirit-Hardship-Americas/dp/0988224542).
  • Importance of Google for New Boomer Product Launches

    Jul 15, 2014 | 33 min
    Talking about the Importance (http://www.vibrantnation.com/marketing-to-vibrant-boomer-women/where-to-launch-a-new-boomer-product-don%E2%80%99t-forget-google/) of Google for New Boomer Product Launches with the founder, chairman, and editor-in-chief of Vibrant Nation, Stephen Reily. Stephen explains how Women 50 plus are shopping for beauty products online more than they are using any other single distribution channel for the same purpose.
  • Leveraging Parent Leaders to Drive Awareness

    Jul 8, 2014 | 39 min
    Leveraging Parent Leaders to Drive Awareness as Maria speaks with Tracy Roberts, the Director of Sponsorship Sales for School Family Media.
  • Tapping Into Your Leadership Energy with Cheryl Leitschuh

    Jul 1, 2014 | 44 min
    Tapping Into Your Leadership Energy with Leadership Energy Consultant Cheryl Leitschuh, Ed.D., RCC as she shares ways to unlock the secrets of your success. Cheryl has a doctorate in psychology and works with major corporations and individuals on using the right tools at the right time. She has an entire book (http://www.theleadershipenergy.com/the-book/) based on these tried and true secrets and she’s here today to tell us all about it.
  • Women Millionaires – Are They Different Than Men?

    Jun 24, 2014 | 38 min
    Women Millionaires – are they different than men? Bob Shullman, the Founder of Shullman Research Center explains and analyzes this question.
  • What The Modern Shopper Looks Like

    Jun 17, 2014 | 34 min
    Erik Pavelka, CEO of Martini, the global media expert in brand advertising to the affluent and influential, speaks to Maria about What The Modern Shopper Looks Like. They discuss how the affluent researching first before they go shopping or buying online in between meetings
  • John Gerzema and The Athena Doctrine

    Jun 10, 2014 | 39 min
    John Gerzema, best-selling author, columnist, speaker and social strategist and Author of The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future , is back to discussReception of The Athena Doctrine: One Year Later. Related articles across the web (http://i.zemanta.com/266914267_150_150.jpg)Skirts in the Boardroom (http://www2.webmasterradio.fm/purse-strings/2010/skirts-in-the-boardroom) (http://i.zemanta.com/225091115_150_150.jpg)Women and Their Economic Power (http://www2.webmasterradio.fm/purse-strings/2011/women-and-their-economic-power) (http://i.zemanta.com/225091047_150_150.jpg)A Roadmap for Leadership (http://www2.webmasterradio.fm/purse-strings/2013/a-r...
  • Connecting with Teen Consumers with Megan Grassell

    Jun 3, 2014 | 17 min
    Maria discusses Connecting with Teen Consumers with Megan Grassell, an 18-year-old entrepreneur who recently started her own bra company, Yellowberry (http://www.yellowberrycompany.com/) after a successful crowdfunding campaign on Kickstarter to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world. Megan explains how her idea came about some issues she encountered when she went shopping with her younger sister, to buy her first bra. Related articles across the web (http://i.zemanta.com/266914315_150_150.jpg)Reaching Women Entrepreneurs (http://www2.webmasterradio.fm/purse-strings/2010/300) (http://i.zemanta.com/225091105_150_150.jpg)Tap...
  • The Breakout Brand Strategy with Christine Barney

    May 27, 2014 | 15 min
    Talking with the author of The Breakout Brand Strategy (http://www.rbbpr.com/about/about-us-breakout-brands.aspx): An Evolutionary Approach to Creating Customer Passion with Christine M. Barney, the chief executive officer and managing partner of rbb Public Relations. We hear about a recently unveiled the white paper and a national research study identifying Breakout Brands that fuel customer engagement, develop ambassadors, and recognize the value of emotional connections. Related articles across the web (http://i.zemanta.com/266914271_150_150.jpg)Behavioral Brand Planning and Engagement (http://www2.webmasterradio.fm/purse-strings/2010/behavioral-brand-planning-and-engagement) (http://i.ze...
  • Engaging Millennials – Hastags or Not

    May 20, 2014 | 5 min
    Engaging Millennials – Hastags or Not as Maria speaks with MaryLeigh Bliss, the Trends Editor and Strategic Consultant at Ypulse about her recent MediaPost article that tells us How To Hashtag The Right Way (http://www.mediapost.com/publications/article/223039/youredoingitwrong-how-to-hashtag-the-right-way.html). She explains to keep in mind to avoid hashtag abuse and become hashtag relevant in our campaigns. Related articles across the web (http://i.zemanta.com/225136106_150_150.jpg)Women and Social Influence with Stacy DeBroff (http://www2.webmasterradio.fm/purse-strings/2013/women-and-social-influence-with-stacy-debroff) (http://i.zemanta.com/259995411_150_150.jpg)Social Listening for Bra...
  • The Gender Gap, Women and Poverty with Ariane Hegewisch

    May 13, 2014 | 4 min
    Talking The Gender Gap, Women and Poverty with Ariane Hegewisch, Study Director at Institute for Women's Policy Research. She discusses a new study entitled The Gender Wage Gap by Occupation and by Race and Ethnicity Related articles across the web (http://i.zemanta.com/266914334_150_150.jpg)Green Moms Social Study (http://www2.webmasterradio.fm/purse-strings/2010/green-moms-social-study) (http://i.zemanta.com/225091109_150_150.jpg)Shopping Rituals of the American Mom (http://www2.webmasterradio.fm/purse-strings/2012/shopping-rituals-of-the-american-mom) (http://i.zemanta.com/225091089_150_150.jpg)Leveraging Gender Differences in the Workplace (http://www2.webmasterradio.fm/purse-strings/201...
  • Lets Make the Industry 50/50 Initiative with Mandy Gilbert and Jen Larkin Kuzler

    May 6, 2014 | 31 min
    Lets Make the Industry 50/50 Initiative highlights the wealth of qualified women in senior positions throughout all facets of the creative communications industries, bringing important balance to the conversation and laying a foundation for future generations of female talent. Mandy Gilbert, Founder and CEO of Creative Niche Inc; Jen Larkin Kuzler, Director of Awards Programs at ADC Global tell us about the inititative. Related articles across the web (http://i.zemanta.com/266914383_150_150.jpg)Frito-Lay Female Focused Products (http://www2.webmasterradio.fm/purse-strings/2009/frito-lay-female-focused-products) (http://i.zemanta.com/266914271_150_150.jpg)Behavioral Brand Planning and Engagem...
  • The Power of Digital with DigitalFlashNYC Founders Sara Walker-Santana and Laura

    Apr 29, 2014 | 35 min
    Discussing The Power of Digital with Sara Walker-Santana and Laura Mignott, the founders of Digital Flash, a New York City-based agency that brings a full array of digital services to its partners.
  • The Hollywood Glass Ceiling with Nancy Malone

    Apr 22, 2014 | 44 min
    Hollywood is no stranger to discrimination, particularly when it comes to women getting executive jobs as producers and directors. Maria discusses the Hollywood Glass Ceiling with actress , producer and director Nancy Malone, who was recently honored with the Loreen Arbus Award from her peers at Women in Film and Television. Related articles across the web (http://i.zemanta.com/237049515_150_150.jpg)Revolutionizing Womens Fitness (http://www2.webmasterradio.fm/purse-strings/2014/revolutionizing-womens-fitness) (http://i.zemanta.com/243466719_150_150.jpg)Momarchy: Why Moms Rule the World (http://www2.webmasterradio.fm/purse-strings/2014/momarchy-why-moms-rule-the-world) (http://i.zemanta.com/...
  • Diversity of Women Leading By Example with Sheila Robinson

    Apr 17, 2014 | 32 min
    Sheila Robinson, the founder and publisher of Diversity Woman Media and author of Lead by Example. Lead By Example (http://diversitywoman.com/orderbook/)is a guide to leadership for todays businesswomen—corporate professionals and entrepreneurs. Related articles across the web (http://i.zemanta.com/225091048_150_150.jpg)Women and Leadership; Social Media Content Solutions for Business (http://www2.webmasterradio.fm/purse-strings/2013/women-and-leadership-social-media-content-solutions-for-business) (http://i.zemanta.com/225091108_150_150.jpg)Millennials and their Mom Complex (http://www2.webmasterradio.fm/purse-strings/2012/millennials-and-their-mom-complex) (http://i.zemanta.com/259995411_1...
  • Banning The Term Bossy

    Apr 3, 2014 | 29 min
    Media Portrayals of Women Are More Powerful Than the Word 'Bossy is the focus of a recent Advertsing Age article (http://adage.com/article/guest-columnists/media-portrayals-women-powerful-bossy/292140/) from Stacy Janicki, director of account management and senior partner at Carmichael Lynch. Maria welcome Stacy to discuss.
  • Social Listening for Brand Reputation Management

    Mar 26, 2014 | 31 min
    Social Listening for Brand Reputation Management as Maria welcomes Frank DeMaria, CEO of the Americas for Social 360 Monitoring. Social 360 helps communicators manage corporate reputation and guide strategy by searching for critical conversations taking place on the social web.
  • Marketing to Women Conference Celebrates 10 Years

    Mar 12, 2014 | 2 min
    Marketing to Women Conference Celebrates 10 Years as Maria speaks with Nan McCann, the President of PME Enterprises and the Founder of the premier marketing conferences M2W, M2Moms, M2W-HW and Women Mean Business! Week.
  • How America’s Women Achievers Become Leaders

    Feb 4, 2014 | 42 min
    Anne Doyle , author of Power Up! How America's Women Achievers Become Leaders discusses her new book which explores how Americans women achievers are becoming tomorrows leaders.
  • How America's Women Achievers Become Leaders

    Feb 4, 2014 | 42 min
    Anne Doyle , author of Power Up! How America's Women Achievers Become Leaders discusses her new book which explores how Americans women achievers are becoming tomorrows leaders.
  • Momarchy: Why Moms Rule the World

    Jan 28, 2014 | 31 min
    Momarchy: Why Moms Rule the World as Maria welcomes back Mary Van Note and Beth Perro-Jarvis from Minneapolis-based consulting firm Ginger. They talk about their new book that profiles the role of mom in American culture and commerce.
  • Mommy Bloggers: Stereotypes, Creativity and Engagement

    Jan 22, 2014 | 32 min
    Mommy Bloggers: Stereotypes, Creativity and Engagement as Maria speaks with Holly Pavlika, the Senior VP of Strategy at Collective Bias and founder of MOMentum Nation. Holly discusses the stereotypes of Mommy Bloggers and how she is not really the pony tail, yoga pants-wearing woman of our imaginations, how bloggers spend a ton of time on other social channels more than linking back to their own site and offers her standout moments of 2013 from a marketing to women perspective?
  • SheSpeaks Women Predict 2014 Survey Findings Revealed

    Jan 15, 2014 | 34 min
    SheSpeaks founder Aliza Freud discusses findings from the SheSpeaks Women Predict 2014 Survey (http://www.shespeaks.com/Women-Predict-2014)and how women feel optimistic and in-control moving into the new year, and how they feel empowered into their own financial situations and personal health.
  • Revolutionizing Womens Fitness

    Jan 8, 2014 | 38 min
    Nicole DeBoom, the Founder and CEO of Skirt Sports, Inc. creator of the original running / fitness skirt talks to Maria about her work Revolutionizing Womens Fitness.
  • Social Engagment with Maryanne Conlin

    Dec 17, 2013 | 31 min
    Talking Social Engagment with Maryanne Conlin, an award-winning social media expert and CEO of RedRopes Digital. Her efforts are focused on food, sustainable industries, Hispanic consumers and marketing to moms, her award-winning agencies work with mid to large size companies in food, consumer goods and non-profits and have included: The National Restaurant Association, Avocados From Mexico and Shoedazzle.
  • Holiday Shopping Outlook for 2013 with Ashley Welde of SheSpeaks

    Dec 10, 2013 | 29 min
    We look at the Holiday Shopping Outlook for 2013 with Ashley Welde of SheSpeaks. A community powered by women who love to get the latest scoop and share whats hot. She Speaks gives you many ways to have a say, share and inspire others.
  • Supporting Women in Media; The Women in Media Mentoring Initiative

    Dec 3, 2013 | 35 min
    Supporting Women in Media as Maria speaks with Jack Myers Founder of the Women in Media Mentoring Initiative. The Women in Media Mentoring Initiative was founded by Jack Myers with the mission of connecting female professionals in media, marketing and advertising at all levels of their careers.
  • Women and Social Influence with Stacy DeBroff

    Nov 26, 2013 | 37 min
    Talking Women and Social Influence as Maria welcomes back Stacy DeBroff, the Founder and CEO of Mom Central Consulting. Stacey shares with us some new research conducted around the Mom Market and influencer marketing, such as how prevalent social is with Moms and what are the top social platforms they engage in every day.
  • Women-Inspired Design: How Cultural Nuances Impact Brand Perceptions

    Nov 19, 2013 | 34 min
    Talking Women-Inspired Design with the Founder and CEO of PixInk Design (http://http://pixinkdesign.com/), Ayesha Mathews-Wadhwa. Ayesha's pursuit of design has carried her far and wide, from Bangalore to Paris to New York and now San Francisco, where she leads the PixInk team. The experience of living in three continents gives her a unique understanding of how cultural nuances impact Brand perceptions.
  • Post-Recession Marketing; Latina Moms; Hasbro Case Study: Marketing to Mom Confe

    Nov 12, 2013 | 30 min
    Talking Post-Recession Marketing, Latina Moms and the Hasbro Case Study as we Recap Highlights of Marketing to Mom 2013 conference in Chicago with the conference organizer Elizabeth Barton-Fongemie, the SVP, Director, Moms Initiatives for PME Enterprises. We also preview the upcoming Marketing to Women Conference.
  • Shaking Up Hollywoods Portrayal of Women

    Nov 5, 2013 | 39 min
    Shaking Up Hollywoods Portrayal of Women Maria speaks with Madeline Di Nonno, executive director of the Geena Davis Institute on Gender in Media and its programming arm, See Jane. Close your eyes and imagine the following: Matriarch. Sex goddess. Mother. Crime victim. The images that flitted across your mind are the ones perpetuated by media. Women in film and television play these roles, but what messages are these images sending to our young people about who women are and what they can accomplish?
  • MomsRising with Kristin Rowe-Finkbeiner

    Oct 22, 2013 | 36 min
    Talking about MomsRising with Kristin Rowe-Finkbeiner, an award-winning author, frequent public speaker, the co-founder and the Executive Director/CEO of MomsRising.org. MomsRising stresses to be a place where moms and people who love them go to change our world!
  • The Next Big Digital Thing with Robin Raskin

    Oct 15, 2013 | 35 min
    Talking the Next Big Digital Thing with Robin Raskin, the President and Founder, Living in Digital Times. She discuses the evolution of digital interaction between parents and their children. They also discuss critical turning points for the tech industry.
  • Breaking the Glass Ceiling: Advancing Women Throughout the Ranks of Corporate Am

    Oct 8, 2013 | 30 min
    Breaking the Glass Ceiling with Janet Hanson, the Founder of 85 Broads, about the organization she founded, the issues facing women today and what can be done to advance women throughout the ranks of corporate America.
  • Women, Social Media and Politics with Joanne Bamberger

    Sep 24, 2013 | 21 min
    Women, Social Media and Politics with Joanne Bamberger, Founder and Blogger, PunditMom Publisher and editor-in-chief of The Broad Side. Joanne is the author of the Amazon bestselling book Mothers of Intention: How Women and Social Media are Revolutionizing Politics in America, the first book to examine the phenomenon of the rise of women in social media, how they’ve used online tools for change and the uphill battle women still face in the world of politics and activism.
  • The Role of Wives as Breadwinners

    Aug 27, 2013 | 36 min
    Talking about The Role of Wives as Breadwinners with Kristin Smith, Family Demographer from the Carsey Institute at the University of New Hampshire. She discusses reliance on female incomes, comeback in industries that employ more males as well as the findings of a recent study that concluded the rise in wives share of family earnings grew at a faster pace during the past four recessions than it did during the intervening non-recession years.

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