Few bands in visual kei history have polarized fan opinion so decisively as Sug. Adored and loathed in equal measure, this Tokyo quintet with their cute, garishly colorful look and striking dayglo melange of pop, punk, and electro first smashed into the charts in their homeland in 2007 and were soon gaining young fans across the rest of the world, especially in Europe.
Sug -- a romanized approximation of the Japanese pronunciation of the English word "thug" -- was formed in October 2006 by three former members of the band Travel, vocalist Takeru and guitarists Masato and Yuji...