Swimsuit Giveaway Epically Backfires And The Internet Is Loving It

By Dave Basner

May 5, 2017

Sunny Co Clothing decided to try a promotion to get the word out about their business, so they wrote on Instagram that anyone who shared their post of a red bathing suit, which costs $65, would get it for free. It turned disastrous. 

Because everyone loves something for free, thousands of people wound up reposting the image. Twitter's response was pretty hysterical:

Other people thought about the consequences of everyone getting a free red bathing suit:

Sunny Co responded with a new Instagram post, promising the free swimsuits to the first 5,000 people who shared their original promotion. However, they've since deleted their Instagram account. 

At least they got the word out about their company!

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