Taylor Swift's 'Look What You Made Me Do' Hits 500 Million Views Milestone
By James Dinh
October 3, 2017
Taylor Swift's "Look What You Made Me Do" has broke yet another record as the pop titan's viral clip has become the fastest music video to reach the 500 million views mark on YouTube, as per Swift's team.
With her newest accomplishment, Swift's Joseph Kahn-directed clip has also become her 7th music video to hit the mega-milestone. Still, Swift is no stranger to racking up major views on her clips. Since its upload date in August 2014, "Shake It Off" has been viewed almost 2.4 billion times, becoming the 8th most-watched music video ever.
In a recent behind-the-scenes clip, Swift took viewers into the filming of the streaming service robbery scene. "The absolute idiocy of this scene is that we're robbing a streaming company as if they have, like, a vault of cash," Taylor revealed. "All the girls are shoving money into their really well-coordinated, primary color, awesome Gucci outfits, wearing ridiculous kitten masks."
However, mid-shoot, the pop star also arrived at a revelation about the scene when she thinks of her very own kitten Olivia Benson and her flopped down ears. "Obviously, if it was Olivia, she would be all here," she said, folding the kitten mask ears down. "We really, really should've stapled their ears. Why? God, you get the best ideas after it's too late!"
It's the latest bit to come out from Swift's Reputation era, which has taken a different kind of tactic compared to the build up to the release of 1989. Rolling Stone mag recently reported that the forthcoming album, which is scheduled to drop November 10, will be "lyrically sharper and more emotionally complex."