CNBC: Some Customers Call Coach Re-branding Musty
By Bill Strange
October 12, 2017
Fashion house Coach is getting negative feedback on its rebranding. The parent company of Coach is changing its name to Tapestry starting October 31st. A spokesman for the fashion house said the new name reflects the company's history and the fact that its many brands are interwoven to create one product.
CNBC says Coach customers they interviewed had a negative reaction to the name, with many saying "Tapestry" sounds old, and musty.