Post Malone Links With Bud Light For Limited-Edition Merch Collection
By Lauren Crawford
August 1, 2019
Bud Light and fashion — Post Malone's two favorite things.
On Monday (August 1), the beer company and the Grammy-nominated artist — who almost always hits the stage with a Bud Light in hand — announced a new limited-edition merch collection, available nationwide on Monday (August 5). The premium, unisex streetwear line, which will be available exclusively on PostMalone.com, combines Post's swag with Bud Light's heritage to create a one-of-a-kind line.
"It's cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them," Posty said in a statement. "Feels good to give the fans something that represents a good-a** time."
The "Goodbyes" rapper along with his creative team, Travis Brothers and Brian Vera, designed an interchangeable mix of clothing and accessories that is reminiscent of Post's personal style, which blurs the lines between world-weariness and self-confidence. The collection, all priced between $10 and $250, also draws inspiration from Post's distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.
"Post has such a unique style. He's an artist who is truly comfortable with himself and that's one of the many reasons so many people love him," said Shana Barry, Director of Experiential for Bud Light. "We have always thought about launching a merch collection but doing it with an artist that we've watched grow over the years makes it so much more special. We love that Post and his team were able to take some classic and iconic Bud Light imagery and infuse it into the collection that we hope people love."
The collection will be celebrated in New York City with a two-day pop-up shop — Sunday, August 4th from 2-8PM and Monday, August 5th from 3-7PM — at 89 Crosby Street. It will drop online the same day the "Wow" rapper is set to grace NYC fans with an intimate show for the Bud Light Dive Bar Tour stage on August 5.
Photo: Getty Images