Beyonce Taps Gucci Mane, Hailey Bieber & More For New ‘Icy Park’ Campaign

By Lauren Crawford

January 25, 2021

RIP to our wallets! Beyoncé is back with more Ivy Park drip, but this time, she's tapped a few famous faces for the line's new campaign.

Late Sunday evening (January 24), the legendary artist announced her third Adidas x Ivy Park collection, Icy Park, with a 21-second teaser video.

Some of the highlights of the brief clip, which brings the collection's icy theme to life, included a few snowy shots of Queen Bey rocking an Icy Park tracksuit. Mister "So Icy" himself, Gucci Mane, also makes a few appearances wearing a floor-length coat, metallic puffer jacket, and of course, plenty of ice.

As Women's Wear Daily reported, the Icy Park collection "is designed to bring the street to the slopes with an assortment of apparel, footwear, and accessories that blend alpine-inspired elements with classic streetwear references."

The size-inclusive collection features a range of cozy pieces in materials like faux sheepskin and performance towel terry. There's also a new Ivy Park monogram on some of the apparel and accessories, while other pieces feature a ski tag print. The collection additionally features five new shoe styles including an update of the Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers, as well as a brand-new Super Sleek Boot.

Along with Gucci, Beyoncé also tapped Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman for the Icy Park campaign.

For more on the Icy Park collection, click HERE.

Photo: Getty Images

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