Demi Lovato Had No Idea How 'Holy Fvck' Would Be Promoted When She Named It

Not many albums become hits without some promotion behind them, so when Demi Lovato decided to use a popular curse word in the title of her latest LP, it posed a significant problem.

They eventually figured out a work-around for Holy Fvck, which allowed all-ages publishers like this one to write about the record. But as Demi told Medha Gandhi and Danielle Monaro at the Mercedes-Benz Interview Lounge at Z100 JingleBall, she didn't really care at the time how the album got promoted.

"I was just like, 'You know what, I don't care. This is just what I want," Demi said. "While we were wrapping things up, we were like, 'Wait, how are we gonna promote this?' And I was like, 'I don't care! (laughs) Doesn't matter.'"

And she made it to JingleBall anyway. ✨

Check out the full conversation via the player above!