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(NEWSER) – Apple unveiled its latest gadgets today, and a long-rumored Apple Watch is indeed among them. (It's not an "iWatch," though, just Apple Watch.) The device will start at $349 and be available early next year. (That's about $100 higher than the competition, notes the Wall Street Journal.)

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Buyers will have a choice between stainless steel or 18-karat gold, along with all kinds of bells and whistles. Sample: The watch will buzz your wrist when it's time to make a turn while walking, reports Gizmodo. Here's one quick assessment, via Henry Blodget of Business Insider: "Apple watch best of smart watches so far, but zero interest, especially given need for iPhone to make it work," he tweeted.

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