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(NEWSER) – Of course there were going to be product tie-ins to the Fifty Shades of Grey movie premiering Valentine's weekend—and of course those products were going to veer into adults-only territory, considering the steaminess of EL James' book trilogy on which the film is based. But the sex-toy industry is really banking on the movie to drive sales, which in turn is spurring retailers to order plenty of inventory and redesign current products to fit the Fifty Shades theme, the New York Times reports.

"I would say that every single person has jumped on the bandwagon in terms of making toys around Fifty Shades," says Sara Ramirez, a publisher at porn trade publication XBIZ. Even mainstream retailers like Target are on board, though one Oklahoma consumer complained that Fifty Shades merchandise was being sold next to kids' dental care products, Consumerist reports.

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