It's safe to say that the rollout plan for Rihanna's Anti hasn't been easy for folks to follow. After the album reportedly leaked ahead of schedule last week, Tidal released the LP as a free download in partnership with her Samsung sponsorship. Anti was made available for purchase shortly afterwards.
Needless to say, the move drastically impacted her album sales and a New York Times source revealed that Nielsen reported that only 460 copies were sold the day it was made available for sale.
Still, Anti, which was officially released last Wednesday (January 27), on the streaming service has been a success for the platform. Nielsen reported that the LP racked 4.7 million streams by the end of January 28. You also have to take into consideration that 1.47 million copies of the album were downloaded for free during the album giveaway. If you downloaded it for free, what's the need in paying for it again?
Unfortunately, Billboard doesn't count free downloads in its ranking, so the set debuted at No. 27 on the Billboard 200 album chart. In related news, the collection's lead single, "Work" featuring Drake, opened at No. 9 on the Hot 100 and at the very top of the Digital Songs chart.
If you want to get your hands on a physical copy of Anti, head to stores on February 5.
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