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No one stands in the way of Kanye West and his family, including an international shoe brand like PUMA. 'Ye made that very clear on Tuesday afternoon (February 10), calling out the brand for trying to "divide" his family. Take a deep breath and get ready for another WTF-worthy installment of Kanye Takes Twitter. 

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Even though Kylie Jenner hasn't officially announced a sponsorship deal with PUMA, it's clear that the hip hop heavyweight keeps up with his share of US Weekly, and was not too happy with the endorsement, especially since his YEEZY shoe collection is affiliated with Adidas.  

In related Yeezy news, the rapper also revealed another telling message on the Twitterverse about an hour afterwards. Take it as you please.

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