Kendrick Lamar is playing hype man for the upcoming NBA season. The rapper's latest single, "i," has been selected as the musical backdrop for the opening of TNT's coverage of NBA games.
A promotional clip of the opener features Kendrick rapping while clips of NBA stars such as LeBron James and Kobe Bryant flash in the background.
TNT has also tapped K-Dot to take the stage on October 30th during the festivities ahead of the Cleveland Cavaliers' home opener against the New York Knicks. The pre-game event will take place at Cleveland's Gateway District.
Kendrick's "i" is expected to appear on his upcoming follow-up to 2012's good kid, m.A.A.d city.
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