(NEWSER) – What do you call a mozzarella stick without mozzarella? For McDonald's, "PR embarrassment" will do nicely. The chain began serving up mozzarella sticks across all of America this month, only to be met with a flood of images on social media from customers showing their sticks devoid of actual cheese, reports Business Insider.
(Like so and like so.) The ridicule has forced McDonald's to apologize and to explain that the cheese apparently "melted out during the baking process."